This week: An emerging group of young millionaires are in the sights of the advice industry, triggering a long overdue rethink of technology and marketing. Meanwhile, the middle class is disappearing before our very eyes.
Young, emerging millionaires are seen as an “underserved” opportunity by the financial advisor industry. But you can’t win the loyalty of these social media savvy investors with “canned corporate propaganda” that is commonly found on firm websites.
Bill Winterberg, principal of FPPad.com, tells an instructive story about how savvy clients find professional advice in the social era.
Rick Ferri on how one of the biggest mistakes in John Bogle’s young career gave rise to the index fund.
Just ask the businesses that serve the middle class markets. They’re in dire straits.
The human side of investing, as seen through the eyes of Dilbert.
Jay Palter is a social business strategist and marketing expert specializing in building social networks for financial professionals and wealth management firms. For more information, visit http://jaypalter.ca or follow @jaypalter on Twitter.