Home » Advertise / Media Kit

Advertise / Media Kit

Published on June 24, 2009 | Updated March 14, 2012

If you have a great product you’d like to showcase to affluent, educated ETF investors and financial advisors, ETFdb is the place to do it.

Download a PDF of our Media Kit

ETF Database is one of the most popular Web sites for news and information on ETFs. It has a diverse and valuable readership that includes institutional investors, financial advisers, traders, high net worth individual investors, journalists and industry executives.

The majority of traffic to ETF Database comes from e-mail subscribers, search engine visitors, and links from other financial media. Visitors are largely affluent, educated, and web savvy.

Audience Size and Site Reach

Audience Size: 200,000+ monthly unique visitors, 700,000+ monthly pageviews*
Subscriber Count: 10,000+ (including RSS subscribers and daily e-mail newsletter subscribers)**
The ETF Database Brand: ETFdb analysts have appeared on television and receive strong support from the financial blogosphere and news media. The combination of wide publicity and a quality subscriber base has established ETF Database as a strong and respected brand among ETF investors.
ETFdb Reach: ETF Database’s original content is syndicated through a number of well-respected partners in the financial space, including Fidelity, TheStreet.com, Motley Fool, and Seeking Alpha.

* Source: Google Analytics as of 1/1/2011
** Source: Feedburner as of 1/1/2011

Audience Demographics

41% of registered users have an advanced financial designation or certification (RIA, CFA, CFP, MBA, etc.)*
18% of registered users work for financial advisors, hedge funds, mutual funds or ETF management firms.*
20% of registered users have above $10 million in assets under management, and 13% have over $50 million in AUM.*
49% of all site visitors have a household income exceeding $100,000 USD.**
36% of all site visitors have a graduate degree.**

* According to demographic data compiled via Web site’s user registration statistics, August–September 2009.
** According to demographic data via Quantcast.com, 3/12/2010.

Advertising Opportunities

ETF Database currently offers a number of sponsorship and advertising options designed to maximize ROI:

CPM-based 728×90 top leaderboard unit (animated) appears in the site header at the very top of the page on most pages of the site. The pricing is $23 CPM and up to 800,000 impressions can be delivered per month.
CPM-based 300×250 in-content medium rectangle unit (animated) appears on news and feature article pages above the fold. The pricing is $29 CPM and up to 600,000 impressions can be delivered per month.
CPM-based 160×600 wide skyscraper unit (animated) appears on most pages on the site above the fold. The pricing is $26 CPM and up to 800,000 impressions can be delivered per month
CPM-based 728×90 bottom leaderboard unit (animated) appears below the content on various pages including the homepage, article pages, ticker pages, and other content pages. The pricing is $12 CPM and up to 800,000 impressions can be delivered per month.
Various sponsorship opportunities may be available, including the Financial Advisor Center or ETFdb iPhone app.
Have another type of ad or sponsorship in mind? Please let us know what you’re thinking. We’re flexible.

Advertising Creative Policy

Non-animated ad creatives must be in GIF, JPG, or PNG format. All other ad creatives must be in GIF, JPG, PNG, or SWF format.
Ad creatives may not contain form elements (or appear as if they do), such as drop-down menus.
All ad creatives are subject to review and approval by ETF Database.