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  • ETF
  • DON
    Pricing Data
    Change: $0.47 (-0.01%)
    Time: 10/25/16
    Previous Close: $89.30
  • Category
  • Mid Cap Value Equities
Last Updated:



Trading Data

Open: - Volume -
Day Lo - Day Hi -
  • 52 Week Lo: $69.90
  • 52 Week Hi: $92.35
  • AUM: $2,126.1 M
  • Shares: 23.8 M

Investment Themes

Historical Trading Data

  • 1 Month Avg. Volume: 106,765
  • 3 Month Avg. Volume: 98,358

Alternative ETFs in the Mid Cap Value Equities Category

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Type Ticker Expense Ratio Assets Avg. Daily Vol YTD Return
Largest (AUM)
Most Liquid (Volume)
Top YTD Performer

Analyst Report

This ETF offers exposure to mid cap stocks that pay dividends on a regular basis, making DON a potentially useful tool for investors looking to fine tune their domestic equity exposure or implement a tilt towards a specific investment style. Investors constructing a long-term portfolio would be better off with a fund such as MDY or IJH that includes greater depth of holdings and a mix of various styles. Dividend-focused strategies often come with biases towards specific sectors such as real estate and away from technology, and may outperform more broadly-based indexes in certain economic environments such as recessions. Nevertheless, DON has a wide diversity of holdings, containing more than 340 securities in total. Furthermore, the fund does a great job of spreading out assets among the holdings; the top ten make up just 10.5% of the fund's total assets and no one firm makes up more than 1.5% of assets. However, the fund does charge a little more than most in the category, suggesting that cost conscious investors may be better served by a product such as VOT which charges roughly half of the expenses as this WisdomTree fund. DON is a fine ETF, but there are a number of alternatives out there that offer more compelling methodologies, or potentially better execution at a cheaper price. However, if investors are dead set on looking at dividend paying equities in this space, this is a quality fund that will likely satisfy the dual objectives of yield and capital appreciation.

Realtime Rating

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Realtime Rating Summary

The adjacent table gives investors an individual Realtime Rating for DON on several different metrics, including liquidity, expenses, performance, volatility, dividend, concentration of holdings in addition to an overall rating. The "A+ Metric Rated ETF" field, available to ETFdb Pro members, shows the ETF in the Mid Cap Value Equities with the highest Metric Realtime Rating for each individual field. To view all of this data, sign up for a free 14-day trial for ETFdb Pro. To view information on how the ETFdb Realtime Ratings work, click here.

Compare to another ETF

View the Category Report

DON Overall Realtime Rating:

A+ Overall Rated ETF:

Metric Metric Realtime Rating A+ Metric Rated ETF
Liquidity A- IWS
Expenses B+ VOE

Knowledge Centers

DON In-Depth Analysis

The following tables and charts contain in-depth metrics for this ETF and compare it to similar peer ETFs within its ETFdb Category.

DON Holdings

Filings Data as of: Oct 04, 2016
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Concentration Analysis

This section compares how balanced and deep this ETF is relative to the peer group ETFdb Category.

Number of Holdings
Category Low
Category High
% Assets in Top 10
Category Low
Category High

Asset Allocation

Asset Percentage
U.S. Stocks 100.0%
International Stocks 0.0%
U.S. Bonds 0.0%
International Bonds 0.0%
Preferred Stock 0.0%
Convertibles 0.0%
Cash 0.0%
Other 0.0%

Sector Breakdown

Sector Percentage
Consumer Cyclical 20.75%
Real Estate 15.31%
Industrials 14.79%
Utilities 12.89%
Financial Services 9.66%
Basic Materials 7.28%
Energy 6.31%
Technology 6.23%
Consumer Defensive 3.27%
Health Care 2.26%
Communication Services 1.26%

Market Cap Breakdown

Market Cap Percentage
Giant 0.08%
Large 0.53%
Medium 82.43%
Small 16.84%
Micro 0.13%

Region Breakdown

Region Percentage
U.S. 100.0%
Middle East 0.0%
Australia 0.0%
Japan 0.0%
Asia (Developed) 0.0%
Africa 0.0%
Europe 0.0%
Latin America 0.0%
Canada 0.0%
Asia (Emerging) 0.0%

Market Tier Breakdown

Region Percentage
Developed 100.0%
Emerging 0.0%

Country Breakdown

Country Percentage
United States 100.0%
Other 0.0%

DON Expenses & Fees

This section compares the cost efficiency of this ETF to peers in the same ETFdb Category.

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Expenses Ratio Analysis

ETF Average
ETF Wtd. Average
Category Average
Expense Ratio
Category Low
Category High

Commission Free Trading

This ETF is currently available for commission free trading on the following platforms: (E*TRADE)

Category Commission Free Trading

There are 8 other ETFs in the Mid Cap Value Equities ETFdb Category that are also eligible for commission free trading:

DON Performance

This section shows how this ETF has performed relative to its peer group ETFdb Category.

1 Week Return
Category Low
Category High
4 Week Return
Category Low
Category High
13 Week Return
Category Low
Category High
26 Week Return
Category Low
Category High
Year to Date Return
Category Low
Category High
1 Year Return
Category Low
Category High
3 Year Return
Category Low
Category High
5 Year Return
Category Low
Category High

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The following charts can be customized to display historical performance in a number of different formats, including line charts, bar charts, and candlesticks. Time periods can be adjusted to increase or decrease the period shown, ranging from five minutes to several months.

The following chart also includes the option to compare the performance of DON relative to other ETFs and benchmarks or to include indicators such as Bollinger Bands, relative strength, and moving averages.

DON Valuation

This section shows how the P/E multiple of this ETF compares to the peer group ETFdb Category.

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P/E Ratio
Category Low
Category High

DON Dividend

This section shows how the dividend yield of this ETF compares to the peer group ETFdb Category.

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Dividend Date
Annual Dividend Rate
Annual Dividend Yield
Category Low
Category High

DON Technicals

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Volatility Analysis

This section shows how the volatility of this ETF compares to the peer group ETFdb Category.

5 Day Volatility
Category Low
Category High
20 Day Volatility
Category Low
Category High
50 Day Volatility
Category Low
Category High
200 Day Volatility
Category Low
Category High
Category Low
Category High
Standard Deviation
Category Low
Category High


  • 20 Day MA: $89.34
  • 60 Day MA: $90.25
  • MACD 15 Period: -0.13
  • MACD 100 Period: -0.96
  • Williams % Range 10 Day: 48.54
  • Williams % Range 20 Day: 71.43
  • RSI 10 Day: 44
  • RSI 20 Day: 46
  • RSI 30 Day: 47
  • Ultimate Oscillator: 53

Bollinger Brands

  • Lower Bollinger (10 Day): $88.22
  • Upper Bollinger (10 Day): $89.50
  • Lower Bollinger (20 Day): $87.78
  • Upper Bollinger (20 Day): $90.96
  • Lower Bollinger (30 Day): $87.78
  • Upper Bollinger (30 Day): $91.31

Support & Resistance

  • Support Level 1: $88.55
  • Support Level 2: $88.26
  • Resistance Level 1: $89.16
  • Resistance Level 2: $89.48


  • Stochastic Oscillator %D (1 Day): 48.65
  • Stochastic Oscillator %D (5 Day): 51.95
  • Stochastic Oscillator %K (1 Day): 51.08
  • Stochastic Oscillator %K (5 Day): 56.61

Fact Sheet

Fact sheets are issued by the ETF provider and framed by Information contained within the fact sheet is not guaranteed to be timely or accurate.

2014 Morningstar, Inc. All Rights Reserved. The information contained herein: ( 1 ) is proprietary to Morningstar and/or its content providers; ( 2 ) may not be copied or distributed; and ( 3 ) is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.