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  • ETF
  • HECO
    Pricing Data
    Change: $0.01 (-0.0%)
    Time: 05/27/16
    Previous Close: $35.96
  • Category
  • All Cap Equities
Last Updated:



  • Issuer: Strategy Shares
  • Structure: ETF
  • Expense Ratio: 0.95%
  • ETF Home Page: Home page
  • Inception: Jun 20, 2012
  • Tax Form: 1099
  • Tracks This Index: n/a

Trading Data

Open: - Volume -
Day Lo - Day Hi -
  • 52 Week Lo: $31.43
  • 52 Week Hi: $39.16
  • AUM: $6.3 M
  • Shares: 0.2 M

Investment Themes

Historical Trading Data

  • 1 Month Avg. Volume: 593
  • 3 Month Avg. Volume: 335

Alternative ETFs in the All Cap Equities Category

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Type Ticker Expense Ratio Assets Avg. Daily Vol YTD Return
Largest (AUM)
Most Liquid (Volume)
Top YTD Performer

Analyst Report

HECO is an actively-managed ETF which offers exposure to stocks that are favorably positioned to benefit from the growing trend of eco-friendliness and greater awareness of environmental factors. This fund targets companies that have positive environmental, social, and governance characteristics relative to their industry and sector peers. As such, HECO features heavier exposure to tech, consumer goods & services and health care companies which is generally different from the other broad-based equity funds that often put the biggest weightings to energy and financials. HECO could be a nice building block for investors seeking a fund with more of a conscience, but for investors looking to keep costs down to an absolute minimum, other cheaper options are likely to be more appealing.

Realtime Rating

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Realtime Rating Summary

The adjacent table gives investors an individual Realtime Rating for HECO on several different metrics, including liquidity, expenses, performance, volatility, dividend, concentration of holdings in addition to an overall rating. The "A+ Metric Rated ETF" field, available to ETFdb Pro members, shows the ETF in the All Cap Equities with the highest Metric Realtime Rating for each individual field. To view all of this data, sign up for a free 14-day trial for ETFdb Pro. To view information on how the ETFdb Realtime Ratings work, click here.

Compare to another ETF

View the Category Report

HECO Overall Realtime Rating:

A+ Overall Rated ETF:

Metric Metric Realtime Rating A+ Metric Rated ETF
Liquidity C VTI
Expenses C SCHB

Knowledge Centers

HECO In-Depth Analysis

The following tables and charts contain in-depth metrics for this ETF and compare it to similar peer ETFs within its ETFdb Category.

HECO Holdings

Filings Data as of: May 03, 2016
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Concentration Analysis

This section compares how balanced and deep this ETF is relative to the peer group ETFdb Category.

Number of Holdings
Category Low
Category High
% Assets in Top 10
Category Low
Category High

Asset Allocation

Asset Percentage
U.S. Stocks 96.36%
International Stocks 2.59%
U.S. Bonds 0.0%
International Bonds 0.0%
Preferred Stock 0.0%
Convertibles 0.0%
Cash 1.06%
Other 0.0%

Sector Breakdown

Sector Percentage
Consumer Defensive 23.6%
Financial Services 18.07%
Technology 17.75%
Consumer Cyclical 14.98%
Industrials 12.21%
Health Care 10.03%
Communication Services 2.3%
Basic Materials 0.0%
Energy 0.0%
Real Estate 0.0%
Utilities 0.0%

Market Cap Breakdown

Market Cap Percentage
Giant 25.0%
Large 47.39%
Medium 24.31%
Small 2.25%
Micro 0.0%

Region Breakdown

Region Percentage
U.S. 96.36%
Canada 2.59%
Middle East 0.0%
Japan 0.0%
Australia 0.0%
Africa 0.0%
Europe 0.0%
Latin America 0.0%
Asia (Developed) 0.0%
Asia (Emerging) 0.0%

Market Tier Breakdown

Region Percentage
Developed 98.94%
Emerging 0.0%

Country Breakdown

Country Percentage
United States 96.36%
Canada 2.59%
Other 1.05%

HECO Expenses & Fees

This section compares the cost efficiency of this ETF to peers in the same ETFdb Category.

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Expenses Ratio Analysis

ETF Average
ETF Wtd. Average
Category Average
Expense Ratio
Category Low
Category High

Commission Free Trading

This ETF is not currently available for commission free trading on any platforms.

Category Commission Free Trading

There are 14 other ETFs in the All Cap Equities ETFdb Category that are also eligible for commission free trading:

HECO Performance

This section shows how this ETF has performed relative to its peer group ETFdb Category.

1 Week Return
Category Low
Category High
4 Week Return
Category Low
Category High
13 Week Return
Category Low
Category High
26 Week Return
Category Low
Category High
Year to Date Return
Category Low
Category High
1 Year Return
Category Low
Category High
3 Year Return
Category Low
Category High
5 Year Return
No Ranking Available
Category Low
Category High


The following charts can be customized to display historical performance in a number of different formats, including line charts, bar charts, and candlesticks. Time periods can be adjusted to increase or decrease the period shown, ranging from five minutes to several months.

The following chart also includes the option to compare the performance of HECO relative to other ETFs and benchmarks or to include indicators such as Bollinger Bands, relative strength, and moving averages.

HECO Valuation

This section shows how the P/E multiple of this ETF compares to the peer group ETFdb Category.

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P/E Ratio
Category Low
Category High

HECO Dividend

This section shows how the dividend yield of this ETF compares to the peer group ETFdb Category.

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Dividend Date
Annual Dividend Rate
Annual Dividend Yield
Category Low
Category High

HECO Technicals

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Volatility Analysis

This section shows how the volatility of this ETF compares to the peer group ETFdb Category.

5 Day Volatility
Category Low
Category High
20 Day Volatility
Category Low
Category High
50 Day Volatility
Category Low
Category High
200 Day Volatility
Category Low
Category High
Category Low
Category High
Standard Deviation
Category Low
Category High


  • 20 Day MA: $35.48
  • 60 Day MA: $34.39
  • MACD 15 Period: 0.52
  • MACD 100 Period: 0.83
  • Williams % Range 10 Day: 1.16
  • Williams % Range 20 Day: 0.99
  • RSI 10 Day: 71
  • RSI 20 Day: 65
  • RSI 30 Day: 60
  • Ultimate Oscillator: 63

Bollinger Brands

  • Lower Bollinger (10 Day): $34.96
  • Upper Bollinger (10 Day): $36.11
  • Lower Bollinger (20 Day): $34.90
  • Upper Bollinger (20 Day): $36.07
  • Lower Bollinger (30 Day): $34.67
  • Upper Bollinger (30 Day): $36.06

Support & Resistance

  • Support Level 1: n/a
  • Support Level 2: $35.95
  • Resistance Level 1: n/a
  • Resistance Level 2: $35.95


  • Stochastic Oscillator %D (1 Day): 55.99
  • Stochastic Oscillator %D (5 Day): 87.01
  • Stochastic Oscillator %K (1 Day): 50.65
  • Stochastic Oscillator %K (5 Day): 74.02

Fact Sheet

Fact sheets are issued by the ETF provider and framed by Information contained within the fact sheet is not guaranteed to be timely or accurate.

2014 Morningstar, Inc. All Rights Reserved. The information contained herein: ( 1 ) is proprietary to Morningstar and/or its content providers; ( 2 ) may not be copied or distributed; and ( 3 ) is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.