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  • ETF
  • KNOW
    Pricing Data
    Change: $0.16 (-0.0%)
    Time: 07/26/17
    Previous Close: $40.50
  • Category
  • All Cap Equities
Last Updated:



Trading Data

Open: - Volume -
Day Lo - Day Hi -
  • 52 Week Lo: $34.34
  • 52 Week Hi: $40.62
  • AUM: $235.0 M
  • Shares: 5.8 M

Investment Themes

Historical Trading Data

  • 1 Month Avg. Volume: 23,677
  • 3 Month Avg. Volume: 29,103

Alternative ETFs in the All Cap Equities Category

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Type Ticker Expense Ratio Assets Avg. Daily Vol YTD Return
Largest (AUM)
Most Liquid (Volume)
Top YTD Performer

Analyst Report

KNOW is one of the first ETFs of its kind, with a relatively unique strategy. Its index selects 100 stocks from the S&P 1500 based on insider sentiment. Insider sentiment involves analyzing public company filings related to frequency of trades, purchases of stock and increases in holdings by “insiders,” as well as positive earnings analysis. The idea here is that insiders know best how a business is operating and the implications on future stock price, so if an insider is buying up shares, that may be a good sign that things are going well. Likewise, a selling trend behind the scenes may point to a relatively weak future for a particular company. This fund debuted at the end of 2011 and is one of the few funds from Direxion that do not apply a leverage or inverse exposure. KNOW’s fees of 65 basis points place it on the expensive side, but given its relatively unique strategy, it comes as no surprise to see it charge a premium for its services. While this fund would never be used as a building block, it certainly has a place as a tactical investment, as its one of a kind strategy has the potential to provide handsome returns to your portfolio.

Realtime Rating

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Realtime Rating Summary

The adjacent table gives investors an individual Realtime Rating for KNOW on several different metrics, including liquidity, expenses, performance, volatility, dividend, concentration of holdings in addition to an overall rating. The "A+ Metric Rated ETF" field, available to ETFdb Pro members, shows the ETF in the All Cap Equities with the highest Metric Realtime Rating for each individual field. To view all of this data, sign up for a free 14-day trial for ETFdb Pro. To view information on how the ETFdb Realtime Ratings work, click here.

Compare to another ETF

View the Category Report

KNOW Overall Realtime Rating:

A+ Overall Rated ETF:

Metric Metric Realtime Rating A+ Metric Rated ETF
Liquidity B n/a
Expenses B- n/a

Knowledge Centers

KNOW In-Depth Analysis

The following tables and charts contain in-depth metrics for this ETF and compare it to similar peer ETFs within its ETFdb.com Category.

KNOW Holdings

Filings Data as of: Jul 26, 2017

Concentration Analysis

This section compares how balanced and deep this ETF is relative to the peer group ETFdb.com Category.

Number of Holdings
Category Low
Category High
% Assets in Top 10
Category Low
Category High
% Assets in Top 15
Category Low
Category High
% Assets in Top 50
Category Low
Category High

Asset Allocation

Asset Percentage
Common equity 99.95%
ETF Cash Component 0.05%

Sector Breakdown

Sector Percentage
Consumer, Cyclical 26.29%
Financials 20.67%
Technology 16.61%
Healthcare 12.97%
Industrials 8.48%
Basic Materials 4.52%
Energy 4.31%
Consumer, Non-Cyclical 3.07%
Utilities 1.9%
Real Estate 1.13%
ETF Cash Component 0.05%

Market Cap Breakdown

Market Cap Percentage
Large cap 39.79%
Mid cap 33.47%
Small cap 16.01%
Micro cap 10.68%
ETF Cash Component 0.05%

Region Breakdown

Region Percentage
North America 93.8%
Europe 6.2%

Market Tier Breakdown

Region Percentage
United States 93.8%
Developed Markets (ex-US) 6.2%

Country Breakdown

Country Percentage
United States 93.8%
United Kingdom 4.0%
Ireland 2.2%

KNOW Expenses & Fees

This section compares the cost efficiency of this ETF to peers in the same ETFdb.com Category.

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Expenses Ratio Analysis

ETF Average
ETF Wtd. Average
Category Average
Expense Ratio
Category Low
Category High

Commission Free Trading

This ETF is currently available for commission free trading on the following platforms: (Charles Schwab)

Category Commission Free Trading

There are 13 other ETFs in the All Cap Equities ETFdb.com Category that are also eligible for commission free trading:

KNOW Performance

This section shows how this ETF has performed relative to its peer group ETFdb.com Category.

1 Week Return
Category Low
Category High
4 Week Return
Category Low
Category High
13 Week Return
Category Low
Category High
26 Week Return
Category Low
Category High
Year to Date Return
Category Low
Category High
1 Year Return
Category Low
Category High
3 Year Return
Category Low
Category High
5 Year Return
Category Low
Category High

Brought to You by Mitre Media


The following charts can be customized to display historical performance in a number of different formats, including line charts, bar charts, and candlesticks. Time periods can be adjusted to increase or decrease the period shown, ranging from five minutes to several months.

The following chart also includes the option to compare the performance of KNOW relative to other ETFs and benchmarks or to include indicators such as Bollinger Bands, relative strength, and moving averages.

KNOW Valuation

This section shows how the P/E multiple of this ETF compares to the peer group ETFdb.com Category.

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P/E Ratio
Category Low
Category High

KNOW Dividend

This section shows how the dividend yield of this ETF compares to the peer group ETFdb.com Category.

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Dividend Date
Annual Dividend Rate
Annual Dividend Yield
Category Low
Category High

KNOW Technicals

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Volatility Analysis

This section shows how the volatility of this ETF compares to the peer group ETFdb.com Category.

5 Day Volatility
Category Low
Category High
20 Day Volatility
Category Low
Category High
50 Day Volatility
Category Low
Category High
200 Day Volatility
Category Low
Category High
Category Low
Category High
Standard Deviation
Category Low
Category High


  • 20 Day MA: $39.98
  • 60 Day MA: $39.71
  • MACD 15 Period: 0.32
  • MACD 100 Period: 0.87
  • Williams % Range 10 Day: 32.56
  • Williams % Range 20 Day: 20.44
  • RSI 10 Day: 59
  • RSI 20 Day: 57
  • RSI 30 Day: 56
  • Ultimate Oscillator: 57

Bollinger Brands

  • Lower Bollinger (10 Day): $39.90
  • Upper Bollinger (10 Day): $40.58
  • Lower Bollinger (20 Day): $39.32
  • Upper Bollinger (20 Day): $40.63
  • Lower Bollinger (30 Day): $39.26
  • Upper Bollinger (30 Day): $40.53

Support & Resistance

  • Support Level 1: $40.22
  • Support Level 2: $40.11
  • Resistance Level 1: $40.51
  • Resistance Level 2: $40.69


  • Stochastic Oscillator %D (1 Day): 46.02
  • Stochastic Oscillator %D (5 Day): 61.00
  • Stochastic Oscillator %K (1 Day): 59.48
  • Stochastic Oscillator %K (5 Day): 71.72

Fact Sheet

Fact sheets are issued by the ETF provider and framed by ETFdb.com. Information contained within the fact sheet is not guaranteed to be timely or accurate.

Source: LSEG Information Services (US), Inc. (“LSEG”) © LSEG 2016. All rights in the XTF data, ratings and / or underlying data contained in this communication (“the XTF information”) vest in LSEG and/or its licensors. Neither LSEG nor its licensors accept any liability arising out of the use of, reliance on or any errors or omissions in the XTF information. No further distribution of the XTF information is permitted without LSEG’s express written consent. LSEG does not promote, sponsor or endorse the content of this communication.