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  • ETF
  • PFI
    Pricing Data
    Change: $0.34 (-0.01%)
    Time: 10/26/16
    Previous Close: $30.03
  • Category
  • Financials Equities
Last Updated:



Trading Data

Open: - Volume -
Day Lo - Day Hi -
  • 52 Week Lo: $25.75
  • 52 Week Hi: $31.91
  • AUM: $27.0 M
  • Shares: 0.9 M

Investment Themes

Historical Trading Data

  • 1 Month Avg. Volume: 1,900
  • 3 Month Avg. Volume: 1,900

Alternative ETFs in the Financials Equities Category

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Type Ticker Expense Ratio Assets Avg. Daily Vol YTD Return
Largest (AUM)
Most Liquid (Volume)
Top YTD Performer

Analyst Report

This ETF offers exposure to the domestic financial sector, including many of the large Wall Street institutions that can exhibit significant volatility in certain environments. Due to the sector-specific nature of the fund, PFI probably doesn't have a place in long-term, buy-and-hold portfolios; it is more appropriate for use as a tactical overlay or part of a sector rotation strategy. PFI is part of the suite of Intellidex product from PowerShares, meaning that this ETF is linked to an index designed to outperform traditional cap-weighted benchmarks. Those who believe this methodology has the potential to generate excess returns may find PFI to be the ideal way to access the U.S. financials market; those not convinced about the methodology may prefer cheaper ETF options such as XLF or FFL. It should be noted that the methodology of the underlying index has one potential advantage that is unique in the financial sector; PFI does not exhibit nearly the degree of concentration as do ETFs linked to cap-weighted indexes, offering a more balanced way to play the U.S. financial sector (the equal-weighted RKH is another option).

Realtime Rating

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Realtime Rating Summary

The adjacent table gives investors an individual Realtime Rating for PFI on several different metrics, including liquidity, expenses, performance, volatility, dividend, concentration of holdings in addition to an overall rating. The "A+ Metric Rated ETF" field, available to ETFdb Pro members, shows the ETF in the Financials Equities with the highest Metric Realtime Rating for each individual field. To view all of this data, sign up for a free 14-day trial for ETFdb Pro. To view information on how the ETFdb Realtime Ratings work, click here.

Compare to another ETF

View the Category Report

PFI Overall Realtime Rating:

A+ Overall Rated ETF:

Metric Metric Realtime Rating A+ Metric Rated ETF
Liquidity C+ n/a
Expenses C+ n/a

Knowledge Centers

PFI In-Depth Analysis

The following tables and charts contain in-depth metrics for this ETF and compare it to similar peer ETFs within its ETFdb Category.

PFI Holdings

Filings Data as of: Oct 04, 2016
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Concentration Analysis

This section compares how balanced and deep this ETF is relative to the peer group ETFdb Category.

Number of Holdings
Category Low
Category High
% Assets in Top 10
Category Low
Category High

Asset Allocation

Asset Percentage
U.S. Stocks 99.75%
International Stocks 0.0%
U.S. Bonds 0.0%
International Bonds 0.0%
Preferred Stock 0.0%
Convertibles 0.0%
Cash 0.25%
Other 0.0%

Sector Breakdown

Sector Percentage
Real Estate 64.24%
Financial Services 35.51%
Technology 0.0%
Consumer Defensive 0.0%
Industrials 0.0%
Communication Services 0.0%
Consumer Cyclical 0.0%
Basic Materials 0.0%
Energy 0.0%
Health Care 0.0%
Utilities 0.0%

Market Cap Breakdown

Market Cap Percentage
Giant 6.6%
Large 16.47%
Medium 55.18%
Small 20.44%
Micro 1.06%

Region Breakdown

Region Percentage
U.S. 99.75%
Middle East 0.0%
Australia 0.0%
Japan 0.0%
Asia (Developed) 0.0%
Africa 0.0%
Europe 0.0%
Latin America 0.0%
Canada 0.0%
Asia (Emerging) 0.0%

Market Tier Breakdown

Region Percentage
Developed 99.75%
Emerging 0.0%

Country Breakdown

Country Percentage
United States 99.75%
Other 0.25%

PFI Expenses & Fees

This section compares the cost efficiency of this ETF to peers in the same ETFdb Category.

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Expenses Ratio Analysis

ETF Average
ETF Wtd. Average
Category Average
Expense Ratio
Category Low
Category High

Commission Free Trading

This ETF is not currently available for commission free trading on any platforms.

Category Commission Free Trading

There are 4 other ETFs in the Financials Equities ETFdb Category that are also eligible for commission free trading:

PFI Performance

This section shows how this ETF has performed relative to its peer group ETFdb Category.

1 Week Return
Category Low
Category High
4 Week Return
Category Low
Category High
13 Week Return
Category Low
Category High
26 Week Return
Category Low
Category High
Year to Date Return
Category Low
Category High
1 Year Return
Category Low
Category High
3 Year Return
Category Low
Category High
5 Year Return
Category Low
Category High

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The following charts can be customized to display historical performance in a number of different formats, including line charts, bar charts, and candlesticks. Time periods can be adjusted to increase or decrease the period shown, ranging from five minutes to several months.

The following chart also includes the option to compare the performance of PFI relative to other ETFs and benchmarks or to include indicators such as Bollinger Bands, relative strength, and moving averages.

PFI Valuation

This section shows how the P/E multiple of this ETF compares to the peer group ETFdb Category.

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P/E Ratio
Category Low
Category High

As of May 26 2016

PFI Dividend

This section shows how the dividend yield of this ETF compares to the peer group ETFdb Category.

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Dividend Date
Annual Dividend Rate
Annual Dividend Yield
Category Low
Category High

As of May 26, 2016

PFI Technicals

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Volatility Analysis

This section shows how the volatility of this ETF compares to the peer group ETFdb Category.

5 Day Volatility
Category Low
Category High
20 Day Volatility
Category Low
Category High
50 Day Volatility
Category Low
Category High
200 Day Volatility
Category Low
Category High
Category Low
Category High
Standard Deviation
Category Low
Category High


  • 20 Day MA: $30.04
  • 60 Day MA: $30.59
  • MACD 15 Period: -0.27
  • MACD 100 Period: -1.02
  • Williams % Range 10 Day: 100.00
  • Williams % Range 20 Day: 100.00
  • RSI 10 Day: 35
  • RSI 20 Day: 39
  • RSI 30 Day: 42
  • Ultimate Oscillator: 41

Bollinger Brands

  • Lower Bollinger (10 Day): $29.76
  • Upper Bollinger (10 Day): $30.30
  • Lower Bollinger (20 Day): $29.53
  • Upper Bollinger (20 Day): $30.61
  • Lower Bollinger (30 Day): $29.45
  • Upper Bollinger (30 Day): $31.06

Support & Resistance

  • Support Level 1: $29.65
  • Support Level 2: $29.62
  • Resistance Level 1: $29.76
  • Resistance Level 2: $29.84


  • Stochastic Oscillator %D (1 Day): 19.84
  • Stochastic Oscillator %D (5 Day): 31.27
  • Stochastic Oscillator %K (1 Day): 32.03
  • Stochastic Oscillator %K (5 Day): 42.62

Fact Sheet

Fact sheets are issued by the ETF provider and framed by Information contained within the fact sheet is not guaranteed to be timely or accurate.

2014 Morningstar, Inc. All Rights Reserved. The information contained herein: ( 1 ) is proprietary to Morningstar and/or its content providers; ( 2 ) may not be copied or distributed; and ( 3 ) is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.