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  • ETF
  • PRF
    Pricing Data
    Change: $0.38 (0.0%)
    Time: 05/27/16
    Previous Close: $90.37
  • Category
  • Large Cap Value Equities
Last Updated:



Trading Data

Open: - Volume -
Day Lo - Day Hi -
  • 52 Week Lo: $75.41
  • 52 Week Hi: $91.94
  • AUM: $4,166.1 M
  • Shares: 46.1 M

Investment Themes

Historical Trading Data

  • 1 Month Avg. Volume: 130,174
  • 3 Month Avg. Volume: 137,885

Alternative ETFs in the Large Cap Value Equities Category

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Type Ticker Expense Ratio Assets Avg. Daily Vol YTD Return
Largest (AUM)
Most Liquid (Volume)
Top YTD Performer

Analyst Report

This ETF offers exposure to the largest U.S. Equities with a twist, as the fund is linked to a RAFI-weighted index. This alternative weighting methodology is based on four fundamental measures of firm size: book value, cash flow, sales and dividends. The 1000 equities with the highest fundamental strength are weighted by their fundamental scores. While this ETF has considerable overlap with more popular funds such as VTV or IWD, there are some key distinctions that shape a very unique risk/return profile. Since PRF is linked to a RAFI-weighted index, this ETF breaks the link between stock price and security allocation and may have appeal as an alternative to market capitalization weighting systems that have numerous potential drawbacks. PRF features the same biases that are common in many broad-based equity ETFs, including big weightings to financials and industrials/energy. An alternative is VONV, which has a much cheaper expense fee and offers comparable exposure (focused on Value companies) in terms of holdings.

Realtime Rating

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Realtime Rating Summary

The adjacent table gives investors an individual Realtime Rating for PRF on several different metrics, including liquidity, expenses, performance, volatility, dividend, concentration of holdings in addition to an overall rating. The "A+ Metric Rated ETF" field, available to ETFdb Pro members, shows the ETF in the Large Cap Value Equities with the highest Metric Realtime Rating for each individual field. To view all of this data, sign up for a free 14-day trial for ETFdb Pro. To view information on how the ETFdb Realtime Ratings work, click here.

Compare to another ETF

View the Category Report

PRF Overall Realtime Rating:

A+ Overall Rated ETF:

Metric Metric Realtime Rating A+ Metric Rated ETF
Liquidity A- DIA
Expenses B SCHV

Knowledge Centers

PRF In-Depth Analysis

The following tables and charts contain in-depth metrics for this ETF and compare it to similar peer ETFs within its ETFdb Category.

PRF Holdings

Filings Data as of: May 03, 2016
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Concentration Analysis

This section compares how balanced and deep this ETF is relative to the peer group ETFdb Category.

Number of Holdings
Category Low
Category High
% Assets in Top 10
Category Low
Category High

Asset Allocation

Asset Percentage
U.S. Stocks 98.79%
International Stocks 1.21%
U.S. Bonds 0.0%
International Bonds 0.0%
Preferred Stock 0.0%
Convertibles 0.0%
Cash -0.01%
Other 0.0%

Sector Breakdown

Sector Percentage
Financial Services 18.52%
Energy 14.11%
Technology 11.27%
Industrials 10.9%
Health Care 10.47%
Consumer Cyclical 9.76%
Consumer Defensive 8.74%
Utilities 4.68%
Communication Services 4.65%
Basic Materials 4.11%
Real Estate 2.81%

Market Cap Breakdown

Market Cap Percentage
Giant 38.24%
Large 32.78%
Medium 20.9%
Small 6.47%
Micro 1.02%

Region Breakdown

Region Percentage
U.S. 98.79%
Europe 0.41%
Asia (Emerging) 0.14%
Latin America 0.07%
Asia (Developed) 0.06%
Middle East 0.02%
Africa 0.0%
Australia 0.0%
Canada 0.0%
Japan 0.0%

Market Tier Breakdown

Region Percentage
Developed 99.83%
Emerging 0.17%

Country Breakdown

Country Percentage
United States 98.79%
Germany 0.02%
Switzerland 0.45%
United Kingdom 0.32%
China 0.13%
Netherlands 0.08%
Singapore 0.06%
Sweden 0.05%
Puerto Rico 0.04%
Brazil 0.03%
Other 0.03%

PRF Expenses & Fees

This section compares the cost efficiency of this ETF to peers in the same ETFdb Category.

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Expenses Ratio Analysis

ETF Average
ETF Wtd. Average
Category Average
Expense Ratio
Category Low
Category High

Commission Free Trading

This ETF is not currently available for commission free trading on any platforms.

Category Commission Free Trading

There are 28 other ETFs in the Large Cap Value Equities ETFdb Category that are also eligible for commission free trading:

PRF Performance

This section shows how this ETF has performed relative to its peer group ETFdb Category.

1 Week Return
Category Low
Category High
4 Week Return
Category Low
Category High
13 Week Return
Category Low
Category High
26 Week Return
Category Low
Category High
Year to Date Return
Category Low
Category High
1 Year Return
Category Low
Category High
3 Year Return
Category Low
Category High
5 Year Return
Category Low
Category High


The following charts can be customized to display historical performance in a number of different formats, including line charts, bar charts, and candlesticks. Time periods can be adjusted to increase or decrease the period shown, ranging from five minutes to several months.

The following chart also includes the option to compare the performance of PRF relative to other ETFs and benchmarks or to include indicators such as Bollinger Bands, relative strength, and moving averages.

PRF Valuation

This section shows how the P/E multiple of this ETF compares to the peer group ETFdb Category.

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P/E Ratio
Category Low
Category High

PRF Dividend

This section shows how the dividend yield of this ETF compares to the peer group ETFdb Category.

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Dividend Date
Annual Dividend Rate
Annual Dividend Yield
Category Low
Category High

PRF Technicals

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Volatility Analysis

This section shows how the volatility of this ETF compares to the peer group ETFdb Category.

5 Day Volatility
Category Low
Category High
20 Day Volatility
Category Low
Category High
50 Day Volatility
Category Low
Category High
200 Day Volatility
Category Low
Category High
Category Low
Category High
Standard Deviation
Category Low
Category High


  • 20 Day MA: $89.16
  • 60 Day MA: $88.55
  • MACD 15 Period: 1.64
  • MACD 100 Period: 5.17
  • Williams % Range 10 Day: 1.73
  • Williams % Range 20 Day: 1.73
  • RSI 10 Day: 64
  • RSI 20 Day: 59
  • RSI 30 Day: 57
  • Ultimate Oscillator: 65

Bollinger Brands

  • Lower Bollinger (10 Day): $87.31
  • Upper Bollinger (10 Day): $91.05
  • Lower Bollinger (20 Day): $87.61
  • Upper Bollinger (20 Day): $90.70
  • Lower Bollinger (30 Day): $87.67
  • Upper Bollinger (30 Day): $91.64

Support & Resistance

  • Support Level 1: n/a
  • Support Level 2: $90.24
  • Resistance Level 1: n/a
  • Resistance Level 2: $91.02


  • Stochastic Oscillator %D (1 Day): 65.95
  • Stochastic Oscillator %D (5 Day): 84.45
  • Stochastic Oscillator %K (1 Day): 56.95
  • Stochastic Oscillator %K (5 Day): 71.94

Fact Sheet

Fact sheets are issued by the ETF provider and framed by Information contained within the fact sheet is not guaranteed to be timely or accurate.

2014 Morningstar, Inc. All Rights Reserved. The information contained herein: ( 1 ) is proprietary to Morningstar and/or its content providers; ( 2 ) may not be copied or distributed; and ( 3 ) is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.