This ETF offers exposure to the largest U.S. Equities with a twist, as the fund is linked to a RAFI-weighted index. This alternative weighting methodology is based on four fundamental measures of firm size: book value, cash flow, sales and dividends. The 1000 equities with the highest fundamental strength are weighted by their fundamental scores. While this ETF has considerable overlap with more popular funds such as VTV or IWD, there are some key distinctions that shape a very unique risk/return profile. Since PRF is linked to a RAFI-weighted index, this ETF breaks the link between stock price and security allocation and may have appeal as an alternative to market capitalization weighting systems that have numerous potential drawbacks. PRF features the same biases that are common in many broad-based equity ETFs, including big weightings to financials and industrials/energy. An alternative is VONV, which has a much cheaper expense fee and offers comparable exposure (focused on Value companies) in terms of holdings.
The adjacent table gives investors an individual Realtime Rating for PRF on several different metrics, including liquidity, expenses, performance, volatility, dividend, concentration of holdings in addition to an overall rating. The "A+ Metric Rated ETF" field, available to ETFdb Pro members, shows the ETF in the Large Cap Value Equities with the highest Metric Realtime Rating for each individual field. To view all of this data, sign up for a free 14-day trial for ETFdb Pro. To view information on how the ETFdb Realtime Ratings work, click here.View the Category Report
The following tables and charts contain in-depth metrics for this ETF and compare it to similar peer ETFs within its ETFdb.com Category.
This ETF is not currently available for commission free trading on any platforms.
There are 29 other ETFs in the Large Cap Value Equities ETFdb.com Category that are also eligible for commission free trading:
This section shows how this ETF has performed relative to its peer group ETFdb.com Category.
The following charts can be customized to display historical performance in a number of different formats, including line charts, bar charts, and candlesticks. Time periods can be adjusted to increase or decrease the period shown, ranging from five minutes to several months.
The following chart also includes the option to compare the performance of PRF relative to other ETFs and benchmarks or to include indicators such as Bollinger Bands, relative strength, and moving averages.
This section shows how the volatility of this ETF compares to the peer group ETFdb.com Category.
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