This ETF offers exposure to companies engaged in some way in social media, including companies that provide social networking, file sharing, and other web-based media applications. As such, SOCL delivers targeted access to a relatively new--and potentially volatile--corner of the global technology industry. Given the concentration in a few names and potentially big swings in prices, SOCL probably shouldn't receive a huge allocation in any long-term buy-and-hold portfolio. But this EF can certainly be useful as a "satellite" position for investors who believe that social media companies will be successful in the future, and can be a way of establishing positions to companies not included in more popular, broad-based equity ETFs. It should be noted that SOCL maintains a global focus, meaning that social media companies in both developed and emerging markets outside the U.S. are included in the underlying portfolio. It should also be noted that SOCL may include companies that maintain significant operations outside of the social media arena (GOOG is a good example of that situation). The inclusion of these companies may diminish the correlation between SOCL's price and the success of social media companies. Finally, it is important to know that many social media companies are non-public, meaning that this ETF won't necessarily include all components of this industry. SOCL is very targeted in nature, but can be useful for achieving certain objectives. Those seeking more broad-based technology exposure have a number of options in the Technologies Equities ETFdb Category, including XLK.
The adjacent table gives investors an individual Realtime Rating for SOCL on several different metrics, including liquidity, expenses, performance, volatility, dividend, concentration of holdings in addition to an overall rating. The "A+ Metric Rated ETF" field, available to ETFdb Pro members, shows the ETF in the Technology Equities with the highest Metric Realtime Rating for each individual field. To view all of this data, sign up for a free 14-day trial for ETFdb Pro. To view information on how the ETFdb Realtime Ratings work, click here.View the Category Report
The following tables and charts contain in-depth metrics for this ETF and compare it to similar peer ETFs within its ETFdb.com Category.
There are 6 other ETFs in the Technology Equities ETFdb.com Category that are also eligible for commission free trading:
This section shows how this ETF has performed relative to its peer group ETFdb.com Category.
The following charts can be customized to display historical performance in a number of different formats, including line charts, bar charts, and candlesticks. Time periods can be adjusted to increase or decrease the period shown, ranging from five minutes to several months.
The following chart also includes the option to compare the performance of SOCL relative to other ETFs and benchmarks or to include indicators such as Bollinger Bands, relative strength, and moving averages.
This section shows how the volatility of this ETF compares to the peer group ETFdb.com Category.
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