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  • ETF
  • VCR
    Pricing Data
    Change: $0.94 (0.01%)
    Time: 06/28/17
    Previous Close: $141.52
  • Category
  • Consumer Discretionary Equities
Last Updated:



Trading Data

Open: - Volume -
Day Lo - Day Hi -
  • 52 Week Lo: $116.05
  • 52 Week Hi: $145.27
  • AUM: $2,263.5 M
  • Shares: 15.9 M

Investment Themes

Historical Trading Data

  • 1 Month Avg. Volume: 78,052
  • 3 Month Avg. Volume: 72,195

Alternative ETFs in the Consumer Discretionary Equities Category

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Type Ticker Expense Ratio Assets Avg. Daily Vol YTD Return
Largest (AUM)
Most Liquid (Volume)
Top YTD Performer

Analyst Report

This ETF offers targeted exposure to the U.S. consumer discretionary sector, making it a potentially useful tool for investors implementing a sector rotation strategy or seeking to tilt their portfolio towards high beta holdings. VCR could potentially have appeal to long-term buy-and-holders as well, since the discretionary sector generally receives smaller allocations in broad-based U.S. equity funds. Vanguard ETFs are generally among the most cost efficient choices in any category, but that isn't necessarily the case here; both FCL and XLY are slightly cheaper in terms of expense ratio. There are, however, no consumer discretionary ETFs that can match the depth of holdings delivered by VCR; the unique Vanguard structure allows this fund to hold close to 400 individual stocks and avoid excessive concentration in a small handful of mega cap stocks. There are a number of potential alternatives to VCR besides those ETFs mentioned above; the equal-weighted RCD is one option, while the alpha-seeking FXD and PEZ could be interesting options as well.

Realtime Rating

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Realtime Rating Summary

The adjacent table gives investors an individual Realtime Rating for VCR on several different metrics, including liquidity, expenses, performance, volatility, dividend, concentration of holdings in addition to an overall rating. The "A+ Metric Rated ETF" field, available to ETFdb Pro members, shows the ETF in the Consumer Discretionary Equities with the highest Metric Realtime Rating for each individual field. To view all of this data, sign up for a free 14-day trial for ETFdb Pro. To view information on how the ETFdb Realtime Ratings work, click here.

Compare to another ETF

View the Category Report

VCR Overall Realtime Rating:

A+ Overall Rated ETF:

Metric Metric Realtime Rating A+ Metric Rated ETF
Liquidity A- n/a
Expenses A+ n/a

Knowledge Centers

VCR In-Depth Analysis

The following tables and charts contain in-depth metrics for this ETF and compare it to similar peer ETFs within its ETFdb.com Category.

VCR Holdings

Filings Data as of: Jun 27, 2017

Concentration Analysis

This section compares how balanced and deep this ETF is relative to the peer group ETFdb.com Category.

Number of Holdings
Category Low
Category High
% Assets in Top 10
Category Low
Category High
% Assets in Top 15
Category Low
Category High
% Assets in Top 50
Category Low
Category High

Asset Allocation

Asset Percentage
Common equity 100.0%
ETF Cash Component 0.0%

Sector Breakdown

Sector Percentage
Consumer, Cyclical 98.86%
Other 1.12%
Financials 0.01%
ETF Cash Component 0.0%

Market Cap Breakdown

Market Cap Percentage
Large cap 72.24%
Mid cap 16.8%
Small cap 7.79%
Micro cap 3.17%
ETF Cash Component 0.0%

Region Breakdown

Region Percentage
North America 98.69%
Europe 1.09%
Asia-Pacific 0.18%
Asia 0.04%

Market Tier Breakdown

Region Percentage
United States 98.47%
Developed Markets (ex-US) 1.49%
Emerging Markets 0.04%

Country Breakdown

Country Percentage
United States 98.47%
United Kingdom 0.57%
Sweden 0.3%
Canada 0.22%
Switzerland 0.2%
Hong Kong 0.18%
China 0.04%
Luxembourg 0.03%

VCR Expenses & Fees

This section compares the cost efficiency of this ETF to peers in the same ETFdb.com Category.

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Expenses Ratio Analysis

ETF Average
ETF Wtd. Average
Category Average
Expense Ratio
Category Low
Category High

Commission Free Trading

This ETF is currently available for commission free trading on the following platforms: (Vanguard)

Category Commission Free Trading

There are 4 other ETFs in the Consumer Discretionary Equities ETFdb.com Category that are also eligible for commission free trading:

VCR Performance

This section shows how this ETF has performed relative to its peer group ETFdb.com Category.

1 Week Return
Category Low
Category High
4 Week Return
Category Low
Category High
13 Week Return
Category Low
Category High
26 Week Return
Category Low
Category High
Year to Date Return
Category Low
Category High
1 Year Return
Category Low
Category High
3 Year Return
Category Low
Category High
5 Year Return
Category Low
Category High

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The following charts can be customized to display historical performance in a number of different formats, including line charts, bar charts, and candlesticks. Time periods can be adjusted to increase or decrease the period shown, ranging from five minutes to several months.

The following chart also includes the option to compare the performance of VCR relative to other ETFs and benchmarks or to include indicators such as Bollinger Bands, relative strength, and moving averages.

VCR Valuation

This section shows how the P/E multiple of this ETF compares to the peer group ETFdb.com Category.

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P/E Ratio
Category Low
Category High

VCR Dividend

This section shows how the dividend yield of this ETF compares to the peer group ETFdb.com Category.

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Dividend Date
Annual Dividend Rate
Annual Dividend Yield
Category Low
Category High

VCR Technicals

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Volatility Analysis

This section shows how the volatility of this ETF compares to the peer group ETFdb.com Category.

5 Day Volatility
Category Low
Category High
20 Day Volatility
Category Low
Category High
50 Day Volatility
Category Low
Category High
200 Day Volatility
Category Low
Category High
Category Low
Category High
Standard Deviation
Category Low
Category High


  • 20 Day MA: $143.02
  • 60 Day MA: $141.16
  • MACD 15 Period: -0.14
  • MACD 100 Period: 3.36
  • Williams % Range 10 Day: 54.37
  • Williams % Range 20 Day: 70.07
  • RSI 10 Day: 50
  • RSI 20 Day: 52
  • RSI 30 Day: 54
  • Ultimate Oscillator: 49

Bollinger Brands

  • Lower Bollinger (10 Day): $141.44
  • Upper Bollinger (10 Day): $143.26
  • Lower Bollinger (20 Day): $141.20
  • Upper Bollinger (20 Day): $144.77
  • Lower Bollinger (30 Day): $139.45
  • Upper Bollinger (30 Day): $145.14

Support & Resistance

  • Support Level 1: $141.68
  • Support Level 2: $140.89
  • Resistance Level 1: $142.95
  • Resistance Level 2: $143.43


  • Stochastic Oscillator %D (1 Day): 54.74
  • Stochastic Oscillator %D (5 Day): 45.50
  • Stochastic Oscillator %K (1 Day): 53.62
  • Stochastic Oscillator %K (5 Day): 39.58

Fact Sheet

Fact sheets are issued by the ETF provider and framed by ETFdb.com. Information contained within the fact sheet is not guaranteed to be timely or accurate.

Source: LSEG Information Services (US), Inc. (“LSEG”) © LSEG 2016. All rights in the XTF data, ratings and / or underlying data contained in this communication (“the XTF information”) vest in LSEG and/or its licensors. Neither LSEG nor its licensors accept any liability arising out of the use of, reliance on or any errors or omissions in the XTF information. No further distribution of the XTF information is permitted without LSEG’s express written consent. LSEG does not promote, sponsor or endorse the content of this communication.