Vanguard recognizes that understanding the behavior of your clients is vital in helping them realize their goals. That’s why we’re pleased to introduce , an ongoing, proprietary research series that provides actionable insights on investor behavior.
Our first report, , is based on a survey of almost 4,000 advised investors and presents findings in two areas. First, we identify five common profiles of advised investors, based on shared behavioral characteristics—notably, investors’ sense of their own financial knowledge and the degrees to which they care about your technical and soft skills. Second, we find that referrals often drive advisor selection.