Over the past several years, exchange-traded funds have enjoyed a tremendous surge in popularity, passing many major milestones as they were embraced by retail and institutional investors alike. Once comprised solely of “plain vanilla” products tracking well-known equity indexes, the ETF industry has evolved at an incredible pace in recent years, and now offers investors exposure to nearly every corner of the investable market. Along the way, we’ve seen brilliant innovations (such as leveraged ETFs, “intelligent” ETFs, and actively-managed ETFs, just to name a few) and a plethora of new fund launches (at last count, there were 850 ETFs in the ETFdb Database). But it hasn’t been all sunshine and rainbows along the way. There have been a number of missteps along the way as issuers aggressively launched and promoted funds for which the market had no appetite. [click to continue…]
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