DGS

The ETF industry has expanded by leaps and bounds in recent years, with new issuers entering the arena and countless new product launches that offer investors the ability to gain exposure to various geographic regions and investment styles. The first ETFs were essentially “plain vanilla” products that mirrored widely-followed equity benchmarks. Today, the vast majority of ETF assets is still invested in these more traditional funds, but numerous more exotic products are gaining in popularity. Enhanced index ETFs, actively-managed ETFs, long/short ETFs, and leveraged ETFs are just a few of the innovations that have been embraced by investors.

Some contend that the ETF industry is nearing a saturation point, noting that dozens of funds have struggled to attract a sufficient asset base and could be in danger of closing. We think quite the opposite. Although investor demand is difficult to predict, here’s a look at ten ETF strategies we’d like to see hit the market (sign up for our Free ETF Newsletter to see if any of these ETFs ever make it to market): [click to continue…]

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