Just as there are various “celebrity stock tickers” that every investor recognizes instantly (GOOG, MSFT, F, JNJ), there are some ETFs that everyone knows. Generally, these ETFs, such as SPY, GLD, and QQQQ, reflect the most widely-known investment strategies and asset classes. And while the 25 largest funds that account for more than half of total ETF assets, there is a lot more to the ETF universe than these mega funds. With nearly 900 exchange-traded products available today, there are several funds flying under the investment radar that present compelling investment cases and have delivered strong historical returns. The following ten ETFs are our picks for funds that haven’t received nearly the attention they deserve from investors (for more actionable ETF plays, sign up for our free ETF newsletter).
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