Digital Asset Demand Is Surging—Are You Ready to Guide Clients?
Investor interest in digital assets has officially moved from fringe to front-and-center. According to CoinShares’ latest report, Affluent individuals & crypto: what do they really want?, investors across the wealth spectrum are not only increasing their exposure to crypto—they’re actively looking to their advisors for trusted guidance. While headlines often focus on price volatility, the real shift is happening in client expectations: investors want secure, compliant strategies that integrate crypto into their long-term financial goals.
What’s clear from the data is that this isn’t just a tactical moment—it’s a strategic opportunity. The report reveals that while investors are self-directed and research-driven, they still place enormous value on advisor support, especially when it comes to understanding regulation, risk, and product selection. Advisors who can confidently discuss digital assets, offer structured products like ETFs or trusts, and personalize education will be best positioned to win and retain client relationships.
Whether you’re just starting to explore crypto on behalf of clients or you’re already fielding questions about staking, custody, and tax strategies, this report offers timely, actionable insights into how investors are thinking—and what they expect from you.
