American Century’s ETF operations hit a key milestone last week, surpassing $25 billion in assets under management across the 36 ETFs it markets under its American Century and Avantis brands. The firm first entered the market a little over five years ago.
“[The issuer] has had success with a mix of actively managed and index based ETFs. They are an example of a well-established mutual fund firm that has successfully met advisors in the ETF industry," said Todd Rosenbluth.
The fund family has pulled in $5.2 billion year-to-date, with the (AVUV ) alone accounting for more than $1 billion of that amount. AVUV is also the largest fund in the family at $6 billion in assets under management.
American Century's 2018 Market Entry
It debuted its Avantis Investors brand in September 2019. The Avantis arm is led by Eduardo Repetto, a former co-CEO and co-CIO of Dimensional Fund Advisors. Avantis relies on a similar investment approach to DFA. It runs actively managed portfolios that tilt toward the size, profitability and value factors. The brand has been incredibly successful. With $23.6 billion, represents the majority of assets invested in ETFs issued by American Century.
The issuer also caused a stir by launching the first-ever nontransparent actively managed ETFs at the start of April in 2020, amid the ramping coronavirus pandemic. The (FLV ) and the (FDG ) use the Precidian model for active nontransparent ETFs and currently have $237 million and $175 million in AUM, respectively.
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