ETFdb Logo
  • ETF Database
  • Channels
    • Themes
      • Active ETF
      • Alternatives Channel
      • Artificial Intelligence
      • China Insights
      • Climate Insights
      • Core Strategies
      • Crypto
      • Disruptive Technology
      • Energy Infrastructure
      • ETF Building Blocks
      • ETF Education
      • ETF Investing
      • ETF Strategist
      • Faith-Based Investing
      • Financial Literacy
      • Fixed Income
      • Free Cash Flow
      • Innovative ETFs
      • Invest Beyond Cash
      • Leveraged & Inverse
      • Modern Alpha
      • Portfolio Strategies
      • Tax Efficient Income
    • Asset Class
      • Equity
        • U.S. Equity
        • Int'l Developed
        • Emerging Market Equities
      • Alternatives
        • Gold/Silver/Critical Materials
        • Crypytocurrency
        • Currency
        • Volatility
      • Fixed Income
        • Investment Grade Corporates
        • US Treasuries & TIPS
        • High Yield Corporates
        • Int'l Fixed Income
    • ETF Ecosystem
    • ETFs in Canada
    • Market Outlook
    • Crypto ETF Hub
  • Tools
    • ETF Screener
    • ETF Country Exposure Tool
    • ETF Database Categories
    • Indexes
    • Scenario Analysis
    • Watchlists
    • Head-To-Head ETF Comparison Tool
    • Mutual Fund To ETF Converter
    • ETF Stock Exposure Tool
    • ETF Issuer Fund Flows
  • Research
    • ETF Education
    • Equity Investing
    • Dividend ETFs
    • Leveraged ETFs
    • Inverse ETFs
    • Index Education
    • Index Insights
    • Top ETF Sectors
    • Top ETF Issuers
    • Top ETF Industries
  • Webcasts
  • Themes
    • AI ETFs
    • Blockchain ETFs
    • See all Thematic Investing ETF themes
    • ESG Investing
    • Marijuana ETFs
  • Multimedia
    • ETF 360 Video Series
    • ETF of the Week Podcast
    • Gaining Perspective Podcast
    • ETF Prime Podcast
    • Video
  • Company
    • About VettaFi
    • Get VettaFi’ed
  • PRO
    • Pro Content
    • Pro Tools
    • Advanced
    • FAQ
    • Pricing
    • Free Sign Up
    • Login
  1. ETF Strategist Channel
  2. It’s All About Timing: Why Birth-Date Luck Should Matter to Investors
ETF Strategist Channel
Share

It’s All About Timing: Why Birth-Date Luck Should Matter to Investors

Potomac   Jun 05, 2025
2025-06-05

Buy-and-hold Investment outcomes are largely dictated by timing, especially in the 20 years leading up to retirement when the most capital is allocated. Market conditions during this window, which are determined by an investor’s birth date, can lead to vastly different financial outcomes.

The historical S&P 500 Index data shows that over rolling 20-year periods some investors experienced over 1,400% market growth, while others saw only a fraction of that, often enduring prolonged bear markets and deep drawdowns.

Traditional market narratives cite long-term returns but overlook the psychological and financial strain of steep losses, which often cause investors to abandon their strategies before realizing full gains.

This report highlights the critical role of risk management in long-term investing and why a tactical approach can improve the likelihood of achieving cited long-term returns.

The Most Important 15-20 Years

Investors’ market experiences vary significantly depending on when they begin investing.

This is especially true for passive index investors, who are at the mercy of market conditions during their investing lifetime. The reality is that there is a limited time window for which investors can build the wealth they need for retirement.

More specifically, the 20 years leading up to retirement are a significant determinant of final wealth.

As outlined in a T. Rowe Price study, savings and investments should be increased from 2x one’s current salary to 7x over the 15 years from age 40 to age 55.

This represents a substantial increase and is the largest amount of new money allocated to investments vs. any other period within an individual’s lifetime.

The problem is that during this critical period, results are left to chance, which leads to the concept of sequence risk.


Content continues below advertisement

Born at the Right (or Wrong) Time?

Anyone familiar with sequence risk knows how important timing is to overall investment success. A strong 20 years leading into retirement can yield a significant lump sum, while a mediocre period may leave the investor with far less than their financial plan anticipated.

The graphic below illustrates the wide range of outcomes possible in the S&P 500 Index Price Return (S&P) over a 20-year period.

SPX Price Return

The rolling 20-year return of the S&P demonstrates the gains a buy-and-hold investor could have achieved during their most critical wealth-building period.

The table below summarizes the most extreme time periods, using daily prices of the S&P 500 index price return, highlighting how dramatic outcomes can differ based on birth date alone. Each birth date chosen is the most extreme example and only the year in which that happened is listed for simplicity.

Index Return During Critical Years
Source: Norgate | Assumes 60yr Old Retirement Date | Daily data of the S&P 500 index price return | Exact ending dates are 3/27/2000, 3/8/1982, 3/23/2020.

For example, someone born at the best time in 1940 experienced a strong two decades leading into retirement when the S&P 500 index rose more than 1,400%, whereas for people born at the worst time in 1922 or 1960, the S&P rose by a tiny fraction of that amount.

For the luckiest person, the index experienced a 14.56% compound annual return during the critical years, while someone born eighteen years earlier in 1922 saw just 2.16% per year.

This significant difference would have a profound impact on a financial plan. In the case of those born in 1922, they could have far less wealth at retirement than anticipated.

The Illusion of Total Return

While citing long-term returns provides some insight, it often overlooks the fact that achieving those returns requires enduring significant losses along the way.

Using the same data, we added a column (highlighted in grey) showing how long the S&P spent in a drawdown greater than 20% during the critical 20-year period leading up to retirement.

In other words, how long would each investor have had to endure a bear market to achieve the long-term total return?

Drawdown During Critical Years
Source: Norgate | Daily data of the S&P 500 index price return | Exact ending dates are 3/27/2000, 3/8/1982, 3/23/2020.

As expected, those born at the worst times in 1922 and 1960 would have spent far longer in a bear market than the investor born in 1940 simply because of their different birth dates.

More important than time spent in a bear market – what would the maximum drawdown be for each investor?

Max Drawdown During Critical Years
Source: Norgate | Daily data of the S&P 500 index price return | Exact ending dates are 3/27/2000, 3/8/1982, 3/23/2020.

To achieve an impressive return of 1,416%, the lucky investor would have still needed to endure a 33.51% drawdown.

Even more challenging were the experiences of those born in 1922 and 1960, who would’ve had to endure drawdowns of -48.20% and -56.78% respectively.

While holding through a drawdown is possible, watching hard-earned money disappear is often too painful. Many will “tap out” during a drawdown and fail to achieve the long-term return.

Further supporting this idea is a renowned Dalbar study (Quantitative Analysis of Investor Behavior, 2021), which found that the average investor achieved only 5.96% annually over the 20-year period ending in 2020, compared to the index’s 7.47% annual return.

We think this is a major flaw of commonly held beliefs about markets – that long-term returns are cited without considering the pain someone would have needed to endure to get there.

A Less Painful Way

As demonstrated, we believe that maximum drawdown is the key risk statistic driving investors to tap out before achieving long-term returns. Any long-term total return cited in the media is likely an illusion, as it disregards the challenges of enduring the losses along the way.

The data shows that some spent almost no time in bear markets while others experienced multiple 50% corrections. Birth date determines the investment environment for each person, which is completely left to chance.

As an unconstrained tactical investment manager, we position our strategies to offer some degree of protection from catastrophic investment losses.

We believe in managing risk, so that the value of investment assets doesn’t decline to a point where someone’s financial future, their security and comfort, would be in jeopardy.

If the risk is managed, long-term total returns can be achieved with greater certainty because the likelihood an investor would tap out is decreased.

A Final Word

Our analysis demonstrates that there is a 20-year window during which investing is critical, leading up to retirement. This window is determined entirely by an investor’s birth date.

Media sources often cite the long-term total returns of popular indexes like the S&P 500 but fail to account for the risks involved. This creates an illusion of returns, misleading anyone that plugs these figures into their financial plan without considering whether they could have realistically achieved them.

As a tactical manager, we believe that managing risk provides a more tolerable investment journey. By reducing both the time spent in major drawdowns and the severity of those drawdowns, investors are more likely to stick with the strategy and achieve cited long-term returns.

For a more in-depth look at how Potomac’s flagship strategy, Bull Bear, has managed risk and provided a more tolerable path to long-term returns, we invite you to download our report at the link below.

DOWNLOAD OUR REPORT

By Tyler Lovingood

Originally published May 8, 2025.

For more news, information, and analysis, visit the ETF Strategist Channel.

Disclosure Information

Potomac Fund Management (“Potomac”) is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of the advisory firm by the SEC nor does it indicate that the advisory firm has attained a particular level of skill or ability. This information is prepared for general information only and should not be considered as individual investment advice nor as a solicitation to buy or offer to sell any securities. This material does not constitute any representation as to the suitability or appropriateness of any investment advisory program or security. Please visit our FULL DISCLOSURE. Potomac does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to the Potomac website or incorporated herein, and takes no responsibility for any of this information. The views of Potomac are subject to change and Potomac is under no obligation to notify you of any changes. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment or investment strategy will be profitable or equal to any historical performance level.

PFM-603-20250506

Loading Articles...
Our Sites
  • VettaFi
  • Advisor Perspectives
  • ETF Trends
Tools
  • ETF Screener
  • Mutual Fund to ETF Converter
  • Head-To-Head ETF Comparison
  • ETF Country Exposure Tool
  • ETF Stock Exposure Tool
  • ETF Database Pro
More Tools
  • Financial Advisor & RIA Center
Explore ETFs
  • ETF News
  • ETF Category Reports
  • Premium Articles
  • Alphabetical Listing of ETFs
  • Browse ETFs by ETF Database Category
  • Browse ETFs by Index
  • Browse ETFs by Issuer
  • Compare ETFs
Information
  • Contact Us
  • Terms of Use and Privacy Policy
  • © 2025 VettaFi LLC. All rights reserved.

Advertisement

Is Your Portfolio Positioned With Enough Global Exposure?

ETF Education Channel

How to Allocate Commodities in Portfolios

Tom LydonApr 26, 2022
2022-04-26

A long-running debate in asset allocation circles is how much of a portfolio an investor should...

Core Strategies Channel

Why ETFs Experience Limit Up/Down Protections

Karrie GordonMay 13, 2022
2022-05-13

In a digital age where information moves in milliseconds and millions of participants can transact...

}
X