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When it comes to investing, the focus is always on one simple and logical goal: maximize returns, whether in the short term or over the long haul. But as many can attest to, investing can sometimes be a crapshoot. Nearly every imaginable event or influence can send shock waves into the market, instantly producing a tangible and sometimes painful effect on bottom line returns. As we continue to keep our eye on the prize, many of us forget how important limiting downside can be [see Safe Haven ETF Portfolio For Conservative Investors -- Sneak Peek]. [click to continue…]

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