ETFdb Logo
  • ETF Database
  • Content Hubs
    • Themes
      • Active ETF
      • Alternatives
      • Artificial Intelligence
      • China Insights
      • Core Strategies
      • Crypto
      • Disruptive Technology
      • Energy Infrastructure
      • ETF Building Blocks
      • ETF Investing
      • ETF Strategist
      • Financial Literacy
      • Fixed Income
      • Free Cash Flow
      • Future ETFs
      • Innovative ETFs
      • Institutional Income Strategies
      • Leveraged & Inverse
      • Market Insights
      • Market Outlooks
      • Modern Alpha
      • Nuclear Energy
      • Portfolio Strategies
      • Sector Investing
      • Tax Efficient Income
      • Thematic Investing
    • Asset Class
      • Equity
        • U.S. Equity
        • Int'l Developed
        • Emerging Market Equities
      • Alternatives
        • Gold/Silver/Critical Materials
        • Cryptocurrency
        • Currency
        • Volatility
      • Fixed Income
        • Investment Grade Corporates
        • US Treasuries & TIPS
        • High Yield Corporates
        • Int'l Fixed Income
    • ETF Ecosystem
    • ETFs in Canada
    • Market Outlook
    • Crypto ETF Hub
  • Tools
    • ETF Screener
    • ETF Country Exposure Tool
    • ETF Database Categories
    • Indexes
    • Scenario Analysis
    • Watchlists
    • Head-To-Head ETF Comparison Tool
    • Mutual Fund To ETF Converter
    • ETF Stock Exposure Tool
    • ETF Issuer Fund Flows
  • Research
    • ETF Education
    • Equity Investing
    • Dividend ETFs
    • Leveraged ETFs
    • Inverse ETFs
    • Index Education
    • Index Insights
    • Top ETF Sectors
    • Top ETF Issuers
    • Top ETF Industries
  • Webcasts
  • Sectors
    • Sector Investing Content Hub
    • XLK
    • XLI
    • XLU
    • XLY
    • XLP
    • XLRE
    • Sector Power Rankings
    • XLE
    • XLC
    • XLF
    • XLV
    • XLB
  • Multimedia
    • ETF 360 Video Series
    • ETF of the Week Podcast
    • Gaining Perspective Podcast
    • ETF Prime Podcast
    • Video
  • Company
    • About VettaFi
    • Get VettaFi’ed
  • PRO
    • Pro Content
    • Pro Tools
    • Advanced
    • FAQ
    • Free sign up
    • Login
  1. Core Equity Content Hub
  2. Get Staples Exposure Without a Big Commitment
Core Equity Content Hub
Share

Get Staples Exposure Without a Big Commitment

Tom LydonJul 16, 2019
2019-07-16

Investors that want the benefit of steadily rising dividends while gaining some defensive exposure via the consumer staples sector do not have to turn to dedicated staples exchange traded funds.

Some dividend ETFs, including the ProShares S&P 500 Aristocrats ETF (NOBL B-) feature robust exposure to staples stocks.

NOBL tracks the S&P 500 Dividend Aristocrats Index, a benchmark that only includes companies that have boosted dividends for 25 consecutive years. Dividend growth strategies, including NOBL, often feature exposure to the quality factor and a recent analysis of NOBL’s underlying index confirms as much. At a weight of 23.58%, consumer staples is NOBL’s largest sector allocation, according to ProShares data.

“It’s hard to get stoked about a sector with weak earnings growth and pricey valuations,” reports Daren Fonda for Barron’s. “But consumer staples, despite those unfavorable traits, have managed to outperform the market this year. And while the sector isn’t ‘safe,’ at least by historical standards, there are still some attractive stocks in the space, according to Bernstein Research analyst Ali Dibadj.”

NOBL and Staples

NOBL is currently home to 57 stocks, including 11 members of the Dow Jones Industrial Average. NOBL’s Dow holdings include 3M (MMM), Chevron (CVX) and Johnson & Johnson (JNJ).

NOBL’s well-known staples holdings include Dow components Coca-Cola (KO), Procter & Gamble (PG) and Walmart Inc. (WMT) as well as Pepsico Inc. (PEP).

“Dibadj and his team have Outperform ratings on Coca-Cola, PepsiCo, P&G, and Estée Lauder. They also have Buys on Hershey (HSY), Mondelez International (MDLZ), and Tyson Foods (TSN),” reports Barron’s.

Indications that the Federal Reserve could soon lower interest rates could fan the flames of a rally for dividend stocks. If yields on U.S. government debt decline, dividend stocks often become more attractive to income investors.

“In a tough competitive environment, Dibadj recommends avoiding commodity-oriented stocks and sticking with those that can maintain prices, capture cost savings, or benefit from other growth drivers like innovation or ‘marketing prowess,’” according to Barron’s.

For more on core investing strategies, please visit our Core ETF Channel.


Content continues below advertisement

Loading Articles...

Advertisement

Is Your Portfolio Positioned With Enough Global Exposure?

ETF Education Channel

How to Allocate Commodities in Portfolios

Tom LydonApr 26, 2022
2022-04-26

A long-running debate in asset allocation circles is how much of a portfolio an investor should...

Core Strategies Channel

Why ETFs Experience Limit Up/Down Protections

Karrie GordonMay 13, 2022
2022-05-13

In a digital age where information moves in milliseconds and millions of participants can transact...

}
X