Under the VettaFi banner, this new entity will provide asset managers with the full range of services and solutions needed to create and scale successful fund lineups that form lasting brands and solve significant portfolio construction challenges for all types of investors. “This is a very exciting day for all of us who are now part of VettaFi,” said Tom Lydon, Vice Chairman of VettaFi. “When we first embarked on the journey to create a new brand, we all agreed that our data-driven approach had to be built first and foremost around education for the end investor. Asset managers can better serve investors when investors have a better understanding of asset management. The work done by the teams behind ETF Trends, ETF Database, Alerian, and S-Network forms a strong educational core from which all our other efforts around indexing, distribution, consulting, and go-to-market strategizing will flow.” “Our solution line is built for asset managers, yet our reach connects with millions of individual investors; therefore, we view VettaFi as a B-to-B business with B-to-C responsibilities,” added Leland Clemons, who has been recently appointed as CEO of VettaFi. “Our goal is better educated investors, better positioned asset managers, and better outcomes for all involved.”