Within the new money entering ETFs, several trends emerged: record inflows went into fund segments, including active equity, U.S. value, and smart beta, Todd Rosenbluth, head of research at VettaFi, said during a panel on Sunday at Exchange: An ETF Experience. Several new entrants emerged in 2022, which included Capital Group, DoubleLine, Morgan Stanley, Matthews Asia, and Neuberger Berman. And mutual fund to ETF conversions, an emerging trend in recent years, were also rampant, with conversions from Dimensional Funds, Goldman Sachs Asset Management, Harbor Capital Advisors, and JPMorgan Asset Management entering the market. “Quite a few of these trends are continuing into this year,” Lara Crigger, Editor-in-Chief at VettaFi, said at Exchange. “I don’t think we’re going to see any slowdown in mutual fund issuers trying to carve out space for themselves in the ETF industry.” According to Rosenbluth and Crigger, behavioral trends have also shifted among financial advisors in the past year. Notably, all the top-researched funds per VettaFi data outperformed their FactSet categories. “Performance was a really big factor in terms of what people engage with, what drives research,” Crigger said.