Product innovation and launches have been at an all-time high, with around 50 ETF launches just in the past three weeks.  “Even with all the market turbulence, the tariff uncertainty, and the headlines changing on a dime, there’s just no stopping each engine of ETF creation,” Chang said. “There have been about 288 new ETFs this year. That compares to roughly 120 by the same time last year.” Right now, the industry is averaging more than 75 new ETFs coming to market a month in 2025. This means the industry could be headed for 1,000 new launches this year, which would handily break last year’s record of about 750. Of the new ETFs, equities have dominated the scene, making up around 70% of all launches, Chang said.  Notably, about 200 of those new equity ETFs have been actively managed. “They’ve also been about 30% of all the volume. We just recently hit that $1 trillion mark on active ETF assets. That’s now 10% of the total ETF pie,” she highlighted. Chang also noted the proliferation of derivatives-based and leveraged products. Sixty-three leveraged ETFs have launched this year already compared to 71 launched in 2024. Furthermore, single-stock ETFs in particular have really blown up. Direxion alone applied for 71 leveraged ETFs, she said