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  1. Core Strategies Content Hub
  2. Inside the ETF Success of Avantis
Core Strategies Content Hub
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Inside the ETF Success of Avantis

Todd RosenbluthOct 30, 2025
2025-10-30

Demand for American Century ETFs has been strong in 2025, with the firm gathering more than $21 billion of new money for U.S.-listed products. This success has been driven by the Avantis brand, where four ETFs have each crossed the $10 billion asset mark, and a fifth — the Avantis U.S. Equity ETF (AVUS ) — is approaching that ETF milestone. Meanwhile, the firm continues to build out its product lineup both domestically and in other markets.

Matthew Dubin, a portfolio manager at Avantis Investors, answered a few questions. 

VettaFi: The first five Avantis Investor funds were equity funds, and they just hit six years. We are now celebrating the five-year anniversary of the fixed income funds. Avantis is also approaching $100B. Can you talk about the growth and success of Avantis?

Dubin: When we started Avantis, our goal was to deliver a great investment offering, competitive fees, and high quality client service. It sounds simple enough, but like anything, the execution is what matters. We stay focused on that. The outcomes so far have been great, and we are extremely thankful for all of our clients, but our job is to stay focused on the work and try to have fun while we’re doing it.

VettaFi: Matthew, you and the team recently launched the *Avantis US Quality ETF (AVUQ ). Do you want to expand on the equity lineup and its success?*

Dubin: We started with five equity funds and three fixed income funds. This year we launched not only AVUQ, but also the Avantis Credit ETF (AVGB ) on the fixed income side. Today, we manage more than 30 strategies globally. We launch these solutions to meet client demand. Our funds are great pieces that clients will use together to create great allocations for their clients. When we decide to launch a strategy, we ask ourselves three questions: 1) does it fit within our investment philosophy? 2) Can we offer this asset class in a value-added approach? 3) Can this help solve something clients have asked us about?. If we can hit those three goals, then we think it makes sense to expand the offering.

VettaFi: You launched UCITS in London in September of 2024, and recently in Australia. Do you want to share more information about the firm’s global reach and why the team is expanding beyond the U.S.?

Dubin: These same principles that we’ve been discussing so far also apply to how investors build portfolios outside the U.S. We’ve launched active ETFs in Europe and Australia. Active ETFs might be newer in Europe, but the desire to have a strategy with attractive fees, tax efficient, well-diversified and value-added performance is not unique to the U.S. We’ve seen great demand and pick-up from clients across the globe.

VettaFi: Anything else you would like readers to know?

Dubin: Just that we’d be excited to engage with them and see if we may be able to help. That is why we’re here.

For more information, please visit VettaFi.com | ETF Trends.

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