January hasn’t been smooth for bitcoin and other cryptocurrencies. But it is holding above the key $100,000 level (as of late Wednesday). That price point is significant for multiple reasons. One is that it has brought more investors into the cryptomarket.
Choice helps, too. Thanks to ETFs like the CoinShares Valkyrie Bitcoin Fund (BRRR ), investors have more ways than ever to access bitcoin. Funds such as BRRR are gaining an audience among advisors who are prevented from investing in bitcoin via traditional methods and retail market participants that find those options confusing.
BRRR and friends may also be gaining traction simply because the largest digital currency has traversed $100,000. A new report by NFTevening indicates 70% of American adults, perhaps as many as 183 million people, now own cryptocurrencies. And 26% of those investors got involved because bitcoin topped $100,000.
Crypto Ownership Rates Surging
The above data points could augur well for ETFs such as BRRR. That’s because it’s clear more investors are getting comfortable with bitcoin and other crypto assets.
“In 2025, 70% of American adults will own cryptocurrency, which translates to approximately 183 million individuals. The ownership rate has significantly risen from 40% in 2024 to 70% in 2025, indicating a growing acceptance and interest in digital assets among the American population,” noted NFTevening.
There are potentially encouraging signs for issuers of crypto-related ETFs such as BRRR. Put simply, crypto ownership skews younger. As the NFTevening research pointed out, “Gen Z (aged 18-27) leads with 42.3% ownership, with those below 18 represents only 0.3%. This is followed by Millennials (aged 28-43) at 37.4%.”
Both of those percentages are more than double the rates of Gen X ownership. That’s also well ahead of the 4% found among folks 60 and older. The research also confirms that bitcoin is by far the most widely owned cryptocurrency. That’s followed by ethereum, which is also the second-largest by market value.
Investors are increasingly drawn to crypto because they believe prices will appreciate. They also view digital currencies as avenues for diversifying portfolios that may be heavy on traditional assets such as stocks and bonds. More than a quarter like the dencentralized nature of crypto, according to NFTevening. There also devoted investors.
“In 2025, a staggering 96.7% of current cryptocurrency owners continue to hold onto their investments. This demonstrates a strong confidence in digital assets among existing investors,” concluded NFTevening.
For more news, information, and analysis, visit the Crypto Channel.
