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  1. ETF Building Blocks Content Hub
  2. Get ETF Performance from The Dogs of The Dow
ETF Building Blocks Content Hub
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Get ETF Performance from The Dogs of The Dow

Tom LydonOct 22, 2020
2020-10-22

With a dividend yield of 4.63%, the ALPS Sector Dividend Dogs ETF (SDOG B-) is certainly an alluring yield idea in today’s challenging environment. Yet the exchange traded fund offers even more benefits.

Up 5% over the past month, SDOG tries to reflect the performance of the S-Network Sector Dividend Dogs Index, which applies the “Dogs of the Dow Theory” on a sector-by-sector basis using the S&P 500 with a focus on high dividend exposure. SDOG’s equal-weight methodology is important because it reduces sector-level risk and dependence of some groups that are considered to be imperiled value ideas.

SDOG YTD Performance

While SDOG is positioned as a high dividend ETF, many of its holdings have impressive track records of boosting payouts.

Investors should consider quality dividend growth stocks that typically exhibit stable earnings, solid fundamentals, strong histories of profit and growth, commitment to shareholders, and management team convection in their businesses.

Dividends have added significantly to returns over time, contributing approximately 32% of the S&P 500’s total return since 1960. During the return-challenged 1970s, dividends made up nearly three-quarters of S&P 500 returns – while investors earned a cumulative total return of 77% from the S&P 500 in that decade, 60% of that 77% was from dividends.


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SDOG's Value Factor

Another benefit of SDOG is its exposure to the value factor, which could be in play following the upcoming presidential election, particularly as cyclical sectors stand to rebound.

Value stocks tend to trade at a lower price relative to their fundamentals (including dividends, earnings, and sales). While they generally have solid fundamentals, value stocks may have lost popularity in the market and are considered bargain-priced when compared with their competitors.

Value fans believe this time may be different for value stocks, pointing to improving measures of investment sentiment, abating fears of a recession, rebounding corporate profits, and lessening trade tensions between the U.S. and China. Furthermore, value stocks are now trading at some of their most attractive prices in years as the growth/value gap is as wide as it’s been in decades.

Other high dividend ETFs include the SPDR S&P Dividend ETF (SDY A), iShares Select Dividend ETF (DVY A-), and the iShares Core High Dividend ETF (HDV A-).

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