On this week’s episode of ETF Prime, Roxanna Islam, head of sector and industry Research at VettaFi, joins host Nate Geraci to discuss the growing trend of "superstar fund managers” launching their own ETFs. She breaks down why these high-profile names are entering the ETF space, how their presence is reshaping investor behavior, and what it means for the broader asset management industry.
With thousands of ETFs now available, Islam noted that brand recognition and personality can offer a major edge. “A big name can cut through the noise,” she told Geraci. These high-profile launches often attract immediate attention, giving them a head start in gathering assets — something that smaller or lesser-known firms often struggle to achieve. Later, Alexander Morris, CEO of F/M investments, walks through the firm’s recent innovations in the ETF space.
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