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  1. Faith Based Investing Content Hub
  2. How the TOV ETF Leverages Jewish Community Capital for Shareholder Advocacy
Faith Based Investing Content Hub
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How the TOV ETF Leverages Jewish Community Capital for Shareholder Advocacy

Elle Caruso FitzgeraldJul 21, 2025
2025-07-21

The JLens Jewish Advocacy U.S. ETF (TOV ) enables investors to fight antisemitism, support Israel, and advance the Jewish principle of Tikkun Olam (repairing the world) through shareholder advocacy.

The TOV ETF offers the Jewish community a new opportunity to invest in faith-aligned companies while promoting corporate accountability. TOV, launched in February 2025, tracks the JLens 500 Jewish Advocacy U.S. Index. The index provides exposure to the 500 largest U.S. public companies and reflects JLens’ rigorous research on corporate behavior. 

JLens is the only Jewish organization focused exclusively on shareholder advocacy, which uniquely positions it to serve as TOV’s subadvisor. JLens is a 501©(3) nonprofit corporation that conducts research and advocacy inspired by Jewish values on behalf of the Jewish community.

How the TOV ETF Uses Advocacy & Company Engagement 

Rooted in the Jewish concept of Hocheach Tocheach, which means constructive rebuke, JLens’ shareholder advocacy prioritizes engagement based on a company’s score in each of its Jewish Value Pillars. The value pillars include: Combat Antisemitism & Hate (Rodef Shalom), Support for Israel (Shmirat Yisrael), and Repair the World (Tikkun Olam).

JLens’ Tikkun Olam advocacy focuses on issues like ending forced labor in supply chains, promoting employee health and safety, and strengthening ethical business practices.

The advocacy and company engagement tools employed by the TOV ETF may include direct dialogue, proxy voting, and shareholder resolutions.


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Direct Dialogue With Company Management

JLens may engage with company management via phone, mail, and in-person meetings. JLens’ goal in interacting with the firm is to advocate for improvement in one or more of the value pillars. 

Proxy Voting

JLens votes proxies consistent with the TOV ETF’s proxy voting guidelines, allowing the TOV ETF to express its views on Jewish values and concerns.

Shareholder Resolutions

Finally, JLens may propose — or participate in the creation of — shareholder resolutions on a variety of issues, in hopes of encouraging companies to take action. 

For more news, information, and analysis, visit the Faith-Based Investing Content Hub.

Vettafi.com is owned by VettaFi LLC (“VettaFi”). VettaFi is the index provider for TOV, for which it receives an index licensing fee. However, TOV is not issued, sponsored, endorsed, or sold by VettaFi. VettaFi has no obligation or liability in connection with the issuance, administration, marketing, or trading of TOV.

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