ETFdb Logo
  • ETF Database
  • Content Hubs
    • Themes
      • Active ETF
      • Alternatives
      • Artificial Intelligence
      • China Insights
      • Core Strategies
      • Crypto
      • Disruptive Technology
      • Energy Infrastructure
      • ETF Building Blocks
      • ETF Investing
      • ETF Strategist
      • Financial Literacy
      • Fixed Income
      • Free Cash Flow
      • Future ETFs
      • Innovative ETFs
      • Institutional Income Strategies
      • Leveraged & Inverse
      • Market Insights
      • Market Outlooks
      • Modern Alpha
      • Nuclear Energy
      • Portfolio Strategies
      • Sector Investing
      • Tax Efficient Income
      • Thematic Investing
    • Asset Class
      • Equity
        • U.S. Equity
        • Int'l Developed
        • Emerging Market Equities
      • Alternatives
        • Gold/Silver/Critical Materials
        • Cryptocurrency
        • Currency
        • Volatility
      • Fixed Income
        • Investment Grade Corporates
        • US Treasuries & TIPS
        • High Yield Corporates
        • Int'l Fixed Income
    • ETF Ecosystem
    • ETFs in Canada
    • Market Outlook
    • Crypto ETF Hub
  • Tools
    • ETF Screener
    • ETF Country Exposure Tool
    • ETF Database Categories
    • Indexes
    • Scenario Analysis
    • Watchlists
    • Head-To-Head ETF Comparison Tool
    • Mutual Fund To ETF Converter
    • ETF Stock Exposure Tool
    • ETF Issuer Fund Flows
  • Research
    • ETF Education
    • Equity Investing
    • Dividend ETFs
    • Leveraged ETFs
    • Inverse ETFs
    • Index Education
    • Index Insights
    • Top ETF Sectors
    • Top ETF Issuers
    • Top ETF Industries
  • Webcasts
  • Sectors
    • Sector Investing Content Hub
    • XLK
    • XLI
    • XLU
    • XLY
    • XLP
    • XLRE
    • Sector Power Rankings
    • XLE
    • XLC
    • XLF
    • XLV
    • XLB
  • Multimedia
    • ETF 360 Video Series
    • ETF of the Week Podcast
    • Gaining Perspective Podcast
    • ETF Prime Podcast
    • Video
  • Company
    • About VettaFi
  • PRO
    • Pro Content
    • Pro Tools
    • Advanced
    • FAQ
    • Free sign up
    • Login
  1. Leveraged & Inverse ETF Content Hub
  2. Alphabet AI Spending Plans Highlight Opportunity With This ETF
Leveraged & Inverse ETF Content Hub
Share

Alphabet AI Spending Plans Highlight Opportunity With This ETF

Todd ShriberFeb 10, 2026
2026-02-10

Shares of Google’s parent company Alphabet (NASDAQ: GOOGL) traded slightly lower Thursday after the company delivered fourth-quarter and 2025 full-year results. It wasn’t those data points that spooked investors. Rather, it was the company’s announcement that it could spend up to $185 billion this year on various artificial intelligence (AI) projects.

That’s well above the expenditures expected by Wall Street and double what Alphabet spent on AI in 2025. For traders that see the forest through the trees, opportunity could soon emerge with the Direxion Daily GOOGL Bull 2X Shares (GGLL A) — an ETF that delivers 200% of Alphabet’s daily performance.

That geared ETF could be worth considering over the near-term and at various points in the months ahead. Indeed, the aforementioned AI spending jitters may be overshadowing some important truths. First, Alphabet wouldn’t be spending to that extent if it didn’t see potential returns from that spending. Second, those expenditures could result in a durable AI moat for the company. After all, only a handful of rivals can compete on that spending level.

“While capex guidance for 2026 was considerably above expectations, we think the resulting infrastructure footprint creates a meaningful moat that few (if any) can replicate, and perhaps just as importantly, one that Alphabet can best monetize via the combination of its broad service offering (both advertising and subscriptions) as well as through the rapidly accelerating Cloud business,” said Deutsche Bank analyst Benjamin Black in a Thursday report to clients.

More Catalysts in Place for GGLL

Yes, investors should remember that GGLL is a short-term instrument. However, the geared ETF’s utility could shine through at various points this year. In fact, Alphabet is already seeing benefits from previous AI spending, including cementing its dominance in internet search.

“In Search, AI investments are truly expanding the pie for Alphabet: These new features are driving an improvement in ads quality (or higher conversions), better understanding of user intent (improved ability to deliver ads against a greater proportion of searches), new AI user experiences (new surfaces to monetize against like AI Mode) and AI ad user tools (which drives both efficacy and efficiency of spend for Alphabet’s advertising partners),” added Black.

The company is already generating benefit from AI spending. That fact bolsters the case for GGLL as an occasional trade this year. It also fortifies the notion that some investors could be overreacting to the 2026 capex program.

“On the monetization side, AI Max is already used by hundreds of thousands of advertisers, unlocking billions of net-new queries,” concluded Black. “We see this as a powerful greenfield growth vector as the vast majority of search queries are not directly commercial in nature. As such, even modest improvements in identifying (and capitalizing on) commercial-adjacent queries could unlock meaningful incremental growth opportunities for Google.”

For more news, information, and analysis, visit the Leveraged & Inverse Content Hub.


Content continues below advertisement

Loading Articles...

Advertisement

Is Your Portfolio Positioned With Enough Global Exposure?

ETF Education Channel

How to Allocate Commodities in Portfolios

Tom LydonApr 26, 2022
2022-04-26

A long-running debate in asset allocation circles is how much of a portfolio an investor should...

Core Strategies Channel

Why ETFs Experience Limit Up/Down Protections

Karrie GordonMay 13, 2022
2022-05-13

In a digital age where information moves in milliseconds and millions of participants can transact...

}
X