Amplify ETFs had an impressive year in 2025, outperforming the broader market in both asset growth rate and performance across its thematic and income-oriented suites.
The firm ended the year with 39 ETFs in its lineup and a total of $17 billion in assets under management. Amplify’s growth trajectory was particularly notable when compared to the wider U.S. ETF industry, which also saw a historic period of expansion. By the end of 2025, the U.S. ETF industry reached a record $13 trillion in total AUM, driven by an unprecedented $1.5 trillion in net annual inflows. The industry also saw approximately 1,110 new product launches during the year.
While the overall industry grew its asset base by roughly 30%, Amplify’s AUM jumped from $10 billion to $17 billion — a 70% increase that more than doubled the industry average. Total net flows for the firm reached $4 billion for the year, as advisors increasingly turned to specialized exposures to navigate a shifting macroeconomic environment.
“Amplify has a broad suite of ETFs that appealed to investors in 2025 and that were positioned to tap into popular investment strategies. It is exciting to watch their growth,” Todd Rosenbluth, head of research at VettaFi, said.
Performance Leaders: Silver, AI, and Blockchain
Several of Amplify’s thematic offerings emerged as performance leaders in their respective categories. The Amplify Junior Silver Miners ETF (SILJ ) was a standout, benefiting from a resurgence in precious metals demand. Meanwhile, the Amplify Blockchain Technology ETF (BLOK ) maintained its position as a performance leader among blockchain and crypto equity ETFs.
In the technology sector, the Amplify AI Value Chain ETF (AIVC ) distinguished itself as a top performer relative to other AI-focused products. Other high-performing funds in the 2025 lineup included the Amplify Lithium & Battery Technology ETF (BATT ), the Amplify Video Game Tech ETF (GAMR ), and the Amplify International Enhanced Dividend Income ETF (IDVO ).
Income Strategies Drive Significant Flows
While thematic funds led on performance, Amplify’s income-producing suite dominated the leaderboard for net flows. The Amplify CWP Enhanced Dividend Income ETF (DIVO ) continued to be a core holding for many advisors seeking yield and risk-managed equity exposure.
Other funds attracting the highest net flows in 2025 included the silver-focused SILJ, the Amplify CWP Growth & Income ETF (QDVO ), IDVO, and the Amplify High Income ETF (YYY ). This balance of growth-oriented thematic funds and defensive, income-focused strategies has allowed Amplify to capture assets across varying market cycles.
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VettaFi LLC (“VettaFi”) is the index provider for BLOK, BATT, and GAMR, for which it receives an index licensing fee. However, BLOK, BATT, and GAMR are not issued, sponsored, endorsed, or sold by VettaFi, and VettaFi has no obligation or liability in connection with the issuance, administration, marketing, or trading of BLOK, BATT, and GAMR.
