ETFdb Logo
  • ETF Database
  • Content Hubs
    • Themes
      • Active ETF
      • Alternatives
      • Artificial Intelligence
      • China Insights
      • Core Strategies
      • Crypto
      • Disruptive Technology
      • Energy Infrastructure
      • ETF Building Blocks
      • ETF Investing
      • ETF Strategist
      • Financial Literacy
      • Fixed Income
      • Free Cash Flow
      • Future ETFs
      • Innovative ETFs
      • Institutional Income Strategies
      • Leveraged & Inverse
      • Market Insights
      • Market Outlooks
      • Modern Alpha
      • Nuclear Energy
      • Portfolio Strategies
      • Sector Investing
      • Tax Efficient Income
      • Thematic Investing
    • Asset Class
      • Equity
        • U.S. Equity
        • Int'l Developed
        • Emerging Market Equities
      • Alternatives
        • Gold/Silver/Critical Materials
        • Cryptocurrency
        • Currency
        • Volatility
      • Fixed Income
        • Investment Grade Corporates
        • US Treasuries & TIPS
        • High Yield Corporates
        • Int'l Fixed Income
    • ETF Ecosystem
    • ETFs in Canada
    • Market Outlook
    • Crypto ETF Hub
  • Tools
    • ETF Screener
    • ETF Country Exposure Tool
    • ETF Database Categories
    • Indexes
    • Scenario Analysis
    • Watchlists
    • Head-To-Head ETF Comparison Tool
    • Mutual Fund To ETF Converter
    • ETF Stock Exposure Tool
    • ETF Issuer Fund Flows
  • Research
    • ETF Education
    • Equity Investing
    • Dividend ETFs
    • Leveraged ETFs
    • Inverse ETFs
    • Index Education
    • Index Insights
    • Top ETF Sectors
    • Top ETF Issuers
    • Top ETF Industries
  • Webcasts
  • Sectors
    • Sector Investing Content Hub
    • XLK
    • XLI
    • XLU
    • XLY
    • XLP
    • XLRE
    • Sector Power Rankings
    • XLE
    • XLC
    • XLF
    • XLV
    • XLB
  • Multimedia
    • ETF 360 Video Series
    • ETF of the Week Podcast
    • Gaining Perspective Podcast
    • ETF Prime Podcast
    • Video
  • Company
    • About VettaFi
  • PRO
    • Pro Content
    • Pro Tools
    • Advanced
    • FAQ
    • Free sign up
    • Login
  1. Fixed Income Content Hub
  2. Feeling Brand VOO: A New Inflows Record for ETF
Fixed Income Content Hub
Share

Feeling Brand VOO: A New Inflows Record for ETF

Ben HernandezNov 24, 2025
2025-11-24

The CBOE Volatility Index (VIX) rising 30% within the past month didn’t get in the way of inflows for the +Vanguard S&P 500 ETF+ (VOO A). The ETF notched just over $120.5 billion inflows through November 21, beating out last year’s $116 billion.

As mentioned, the final leg of the race to cross the $120 billion mark was fraught with some recent market volatility, but VOO continues to shine as the prime choice for getting S&P 500 exposure. From a macro perspective, it’s also an amazing feat. 2025 was full of obstacles such as a new presidential administration, tariffs, geopolitical tensions, a government shutdown, and other factors potentially tripping up inflows. It’s not just a win for VOO, but the entire ETF industry that surpassed last year’s trillion-dollar record.

“VOO has become the go to vehicle for many investors to gain US equity exposure,” noted TMX VettaFi head of research Todd Rosenbluth. “With the ETF industry hitting a new industry-wide flows record in 2025, it is no surprise that the Vanguard ETF has done so too. ETF adoption has never been stronger.”

A Magnificent Year

A Magnificent Year

Of course, much credit to VOO is attributed to its portfolio composition. The fund features prominent roles for the Magnificent Seven: Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla. Nvidia occupies the top spot in terms of allocation, comprising about 8.5% of the fund as of October 31. Apple is the runner up with a 6.87% allocation and Microsoft rounds out the top three with a 6.59% allocation.

Much of the Magnificent Seven’s run this year continues to be propelled by the artificial intelligence (AI) theme, which may be showing signs of waning as investors question whether valuations are in line with fundamentals. Nvidia may have quelled some concerns last week after reporting record revenue for the 2026 third quarter fiscal. Nonetheless, if the AI theme continues to propel the market, VOO will benefit in return.


Content continues below advertisement

NVDA data by YCharts
NVDA data by YCharts

Cost-Effective and Flexible

VOO was already hot coming out of the gate, surpassing the vaunted SPDR S&P 500 ETF Trust (SPY A-) to become the largest ETF back in February in terms of assets under management (AUM). The ETF is representative of Vanguard’s credo of offering low-cost, indexed funds to the masses. VOO has a scant three basis points for its expense ratio. This is six basis points less than SPY, which only adds to the appeal.

Another discerning feature of VOO is its fund structure. SPY was initially set up as a unit investment trust that can’t reinvest its dividends, use derivatives to equitize cash, or lend securities as Morningstar indicated. VOO follows the more commonly seen ETF structure as an open-ended fund.

Because it tracks the S&P 500, VOO could serve as a standalone fund for U.S. equities exposure in a portfolio. Its flexibility also makes it easy to pair VOO with other funds to construct a diversified portfolio. For instance, VOO could work in conjunction with the Vanguard Total Bond Market ETF (BND A-) to create a complete 60-40 portfolio with just two ETFs.

For more news, information, and analysis, visit the Fixed Income Content Hub.

Loading Articles...

Advertisement

Is Your Portfolio Positioned With Enough Global Exposure?

ETF Education Channel

How to Allocate Commodities in Portfolios

Tom LydonApr 26, 2022
2022-04-26

A long-running debate in asset allocation circles is how much of a portfolio an investor should...

Core Strategies Channel

Why ETFs Experience Limit Up/Down Protections

Karrie GordonMay 13, 2022
2022-05-13

In a digital age where information moves in milliseconds and millions of participants can transact...

}
X