European ETF firm HANetf is looking to bring the best of what’s happening in the U.S. market to Europe. “So, whether that’s commodities or thematics or digital assets, that’s what we’re really all about,” said HANetf’s CEO Hector McNeil.
Focused on Digital Assets and Thematics
Speaking with NYSE’s Judy Shaw at Exchange 2023, McNeil said that HANetf is “very much focused on two big areas” — digital assets and thematics. Additionally, for digital assets, McNeil said HANetf has seen “great investor demand” for its liquid physical bitcoin product.
“In 2021, it was the most traded ETF in Europe,” he said. McNeil noted, however, that the fund is still “not allowed in the U.S. yet.”
McNeil also said that HANetf has “the broadest range of thematics in Europe.” It has “over 25 different thematic ETFs, from space to cannabis to blockchain.”
McNeil added that “people don’t really understand” technical financial products “like growth or value” on a gut level. They do, however, have strong thoughts on thematics.
“So, what we’re trying to do is not be the simple beta providers,” McNeil said. “We’ll be the more esoteric, the more content-led, the more story-led type products. We believe that leads into what investors want as well, because I always believe people have a big opinion on thematics.”
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