Every week, we bring you the best and most succinct curation of must-read articles to help you grow your investment advisory practice. More than a dozen hours of weekly reading by industry veteran Kristan Wojnar boils down to these three non-negotiables for your reading list. Want to grow your practice? Bookmark our Practice Management center and make these pieces a weekly staple.
We are looking at the topics of content marketing, explaining what you do with a new prospect, and talking to widowed clients and prospects about their fears. First up is a piece that overviews content tips for blogging. Secondly, we are looking at a piece that helps you explain what you do as an advisor to prospects in way that makes them want to work with you immediately. Our final piece provides you with strategies of what to say when a widowed client expresses irrational fears.
Check out this piece for seven secrets to online content marketing success.
Do you have a clear and concise response when prospects ask you what you do? Read this piece to learn about two ways to introduce yourself in way that will make people immediately want to work with you.
How do you deal with the irrational fears that your widowed clients may have? Help them feel understood while implementing the strategies, this author suggests.
Happy reading, and talk to you next week when we’ll bring more of the best tools and tactics to outperform your peers and grow your business.