ETFdb Logo
  • ETF Database
  • Channels
    • Themes
      • Active ETF
      • Alternatives Channel
      • Artificial Intelligence
      • China Insights
      • Climate Insights
      • Core Strategies
      • Crypto
      • Disruptive Technology
      • Energy Infrastructure
      • ETF Building Blocks
      • ETF Education
      • ETF Investing
      • ETF Strategist
      • Faith-Based Investing
      • Financial Literacy
      • Fixed Income
      • Free Cash Flow
      • Innovative ETFs
      • Invest Beyond Cash
      • Leveraged & Inverse
      • Modern Alpha
      • Portfolio Strategies
      • Tax Efficient Income
    • Asset Class
      • Equity
        • U.S. Equity
        • Int'l Developed
        • Emerging Market Equities
      • Alternatives
        • Gold/Silver/Critical Materials
        • Crypytocurrency
        • Currency
        • Volatility
      • Fixed Income
        • Investment Grade Corporates
        • US Treasuries & TIPS
        • High Yield Corporates
        • Int'l Fixed Income
    • ETF Ecosystem
    • ETFs in Canada
    • Market Outlook
  • Tools
    • ETF Screener
    • ETF Country Exposure Tool
    • ETF Database Categories
    • Indexes
    • Scenario Analysis
    • Watchlists
    • Head-To-Head ETF Comparison Tool
    • Mutual Fund To ETF Converter
    • ETF Stock Exposure Tool
    • ETF Issuer Fund Flows
  • Research
    • ETF Education
    • Equity Investing
    • Dividend ETFs
    • Leveraged ETFs
    • Inverse ETFs
    • Index Education
    • Index Insights
    • Top ETF Sectors
    • Top ETF Issuers
    • Top ETF Industries
  • Webcasts
  • Themes
    • AI ETFs
    • Blockchain ETFs
    • See all Thematic Investing ETF themes
    • ESG Investing
    • Marijuana ETFs
  • Multimedia
    • ETF 360 Video Series
    • ETF of the Week Podcast
    • Gaining Perspective Podcast
    • ETF Prime Podcast
    • Video
  • Company
    • About VettaFi
    • Get VettaFi’ed
  • PRO
    • Pro Content
    • Pro Tools
    • Advanced
    • FAQ
    • Pricing
    • Free Sign Up
    • Login
  1. Thematic Investing Channel
  2. Early Holiday Spending Could Bolster Millennials ETF
Thematic Investing Channel
Share

Early Holiday Spending Could Bolster Millennials ETF

Ben HernandezNov 10, 2022
2022-11-10

With the holidays fast approaching, Millennials will be one of the prime demographics who will influence this year’s shopping trends, which could bolster funds that focus on them.

“YPulse survey data for North America found 11% of Gen Z and Millennial shoppers were starting their holiday purchasing in September this year vs. 6% who did so in 2021,” a Furniture Today article mentioned. “While more hit the stores last October (37% vs. 26% forecast this year), the numbers ramp up again in November, thanks to Black Friday and Cyber Monday, and by December, just 13% will be starting the winter holiday buying process.”

Given this financial trend, one exchange traded fund (ETF) to consider checking out is the Global X Millennials Thematic ETF (MILN C). MILN seeks to provide investment results that correspond generally to the price and yield performance of the Millennials Thematic Index, which is designed to measure the performance of U.S.-listed companies that provide exposure to the Millennial generation.

MILN offers investors high growth potential to capitalize on this demographic. Millennial behavior will obviously influence future trends and force companies to adapt to the next generation’s consumer habits.

“Millennials have surpassed Baby Boomers as the largest generation in the US,” Global X noted on the product website. “With most of their prime earning years ahead, companies that cater to Millennials should be well-positioned for growth.”

“The US economy is consumer-driven, with private consumption accounting for more than two-thirds of nominal GDP,” Global X added. “The most innovative US companies often defy sector categorization. MILN invests accordingly across a wide range of consumer-driven businesses.”

Thematic Fund Resilience

While MILN falls categorically into a very niche thematic fund, it’s interesting to note that despite all the market uncertainty, interest in thematic funds hasn’t waned. According to a Financial Times article, certain themes are actually holding up better than the broad market.

According to the article, an analysis by Morningstar showed that inflows have been stronger this year, even beating out mainstream funds. Even more notable is that a number of funds have tilted towards technology, which is one of the hardest-hit sectors this year.

“I was as surprised as anyone [about the findings]. It’s counterintuitive,” said Kenneth Lamont, senior fund analyst for passive strategies at Morningstar, who noted that Millennials have had a profound influence in the current investing climate. “There might be a case for saying this isn’t a flash in the pan and the way that investors see investing has changed, particularly millennials, but not exclusively them.”

For more news, information, and strategy, visit the Thematic Investing Channel.


Content continues below advertisement

Loading Articles...
Our Sites
  • VettaFi
  • Advisor Perspectives
  • ETF Trends
Tools
  • ETF Screener
  • Mutual Fund to ETF Converter
  • Head-To-Head ETF Comparison
  • ETF Country Exposure Tool
  • ETF Stock Exposure Tool
  • ETF Database Pro
More Tools
  • Financial Advisor & RIA Center
Explore ETFs
  • ETF News
  • ETF Category Reports
  • Premium Articles
  • Alphabetical Listing of ETFs
  • Browse ETFs by ETF Database Category
  • Browse ETFs by Index
  • Browse ETFs by Issuer
  • Compare ETFs
Information
  • Contact Us
  • Terms of Use and Privacy Policy
  • © 2025 VettaFi LLC. All rights reserved.

Advertisement

Is Your Portfolio Positioned With Enough Global Exposure?

ETF Education Channel

How to Allocate Commodities in Portfolios

Tom LydonApr 26, 2022
2022-04-26

A long-running debate in asset allocation circles is how much of a portfolio an investor should...

Core Strategies Channel

Why ETFs Experience Limit Up/Down Protections

Karrie GordonMay 13, 2022
2022-05-13

In a digital age where information moves in milliseconds and millions of participants can transact...

}
X