ETFdb Logo
  • ETF Database
  • Content Hubs
    • Themes
      • Active ETF
      • Alternatives
      • Artificial Intelligence
      • China Insights
      • Core Strategies
      • Crypto
      • Disruptive Technology
      • Energy Infrastructure
      • ETF Building Blocks
      • ETF Investing
      • ETF Strategist
      • Financial Literacy
      • Fixed Income
      • Free Cash Flow
      • Future ETFs
      • Innovative ETFs
      • Institutional Income Strategies
      • Leveraged & Inverse
      • Market Insights
      • Market Outlooks
      • Modern Alpha
      • Nuclear Energy
      • Portfolio Strategies
      • Sector Investing
      • Tax Efficient Income
      • Thematic Investing
    • Asset Class
      • Equity
        • U.S. Equity
        • Int'l Developed
        • Emerging Market Equities
      • Alternatives
        • Gold/Silver/Critical Materials
        • Cryptocurrency
        • Currency
        • Volatility
      • Fixed Income
        • Investment Grade Corporates
        • US Treasuries & TIPS
        • High Yield Corporates
        • Int'l Fixed Income
    • ETF Ecosystem
    • ETFs in Canada
    • Market Outlook
    • Crypto ETF Hub
  • Tools
    • ETF Screener
    • ETF Country Exposure Tool
    • ETF Database Categories
    • Indexes
    • Scenario Analysis
    • Watchlists
    • Head-To-Head ETF Comparison Tool
    • Mutual Fund To ETF Converter
    • ETF Stock Exposure Tool
    • ETF Issuer Fund Flows
  • Research
    • ETF Education
    • Equity Investing
    • Dividend ETFs
    • Leveraged ETFs
    • Inverse ETFs
    • Index Education
    • Index Insights
    • Top ETF Sectors
    • Top ETF Issuers
    • Top ETF Industries
  • Webcasts
  • Sectors
    • Sector Investing Content Hub
    • XLK
    • XLI
    • XLU
    • XLY
    • XLP
    • XLRE
    • Sector Power Rankings
    • XLE
    • XLC
    • XLF
    • XLV
    • XLB
  • Multimedia
    • ETF 360 Video Series
    • ETF of the Week Podcast
    • Gaining Perspective Podcast
    • ETF Prime Podcast
    • Video
  • Company
    • About VettaFi
  • PRO
    • Pro Content
    • Pro Tools
    • Advanced
    • FAQ
    • Free sign up
    • Login
  1. ETF 360: InnovatorETF’s Graham Day On Defined Outcomes
News
Share

ETF 360: InnovatorETF's Graham Day On Defined Outcomes

Evan HarpNov 08, 2022
2022-11-08

In the most recent episode of “ETF 360,” VettaFi head of research Todd Rosenbluth is joined by InnovatorETFs’ Graham Day to discuss defined outcomes products as well as a new managed floor ETF.

“2022 has been the year that our defined outcome ETFs have really shown their value,” Day said. With both equities and fixed income plummeting in lock-step this year, many investors are left wondering where they can find protection for their portfolios. Bonds have historically been the non-correlated asset of choice, but as they’ve also had a tumultuous year, new strategies are needed. Innovator’s defined outcomes aim to fill that role. “What has held up,” Day noted, “is the buffered ETF structure. These ETFs provide equity upside to a cap, and in exchange for that cap have known levels of built-in protection of 9%, 15%, or 30% over a one-year outcome period.”


Content continues below advertisement

Defined Outcomes Working as Advertised

In these rough market times, InnovatorETF’s buffered products have done exactly what they are supposed to. Day believes amid all of this volatility, these defined outcome products provide portfolio clarity for many advisors. “The defined outcome ETFs are unique in providing advisors the ability to know their outcome potential,” he observed.

With rising rates being telegraphed, many advisors saw the writing on the wall in the fixed-income space. Day sees the defined outcome products as fulfilling that role. He noted, “the buffered ETFs don’t provide income, but they give you something of a hybrid characteristic between equities and fixed-income, so we saw the buffered ETFs being utilized for those positions when maybe an advisor underweighted their fixed income allocations.”

Day observed that the upside potential of their ETFs has risen significantly as volatility continues to increase and rates continue to be raised. This has allowed the buffered products to also slide into the equity portion of some portfolios. He said, “the known upside, the known downside has been incredibly useful, whether or not you’ve used it on the fixed income or equity side.”

Introducing the Floor Manager

The new managed floor strategy hopes to capture gains during up years and manage losses in down years. According to Day, “one of the things we’ve always tried to solve for is how can we build a product that seeks to cap losses?”

Day sees the new product as filling a needed niche in the InnovatorETF suite as a “tail risk hedge strategy and a core equity strategy given the upside potential.”

For more ETF 360 videos, visit the ETF 360 Channel.

» Popular Pages

  • Tickers
  • Articles

Jun 25

American Century’s Gotelli Talks Muni Bond Trends

Jun 25

Qualcomm Data Center Plans Put These ETFs in the Spotlight

Jun 25

Emerging Markets See Historical Discount: Get Exposure in GSEE

Jun 25

How AI Turned Infrastructure Into a Must-Own Asset

Jun 25

Two Measures of Inflation: May 2026

Jun 25

Advanced Nuclear Power Projects: Commercial SMR Deals Boost NUKZ

Jun 25

ETF of the Week: T. Rowe Price Value ETF (TVAL)

Jun 25

What Rising Structural Inflation Means for Your Bond Portfolio

Jun 25

Capturing the Memory Boom: How ETFs Are Winning With Micron

Jun 25

ETF Prime: The SpaceX IPO & MANGOS ETFs

QQQ

Invesco QQQ Trust Series I

VOO

Vanguard S&P 500 ETF

GLD

SPDR Gold Shares

DRAM

Roundhill Memory ETF

SMH

VanEck Semiconductor ETF

SOXX

iShares Semiconductor ETF

PPLT

abrdn Physical Platinum...

SIVR

abrdn Physical Silver Shares...

SCHD

Schwab US Dividend Equity ETF...

SOXL

Direxion Daily Semiconductor...


Content continues below advertisement

Loading Articles...

Advertisement

Is Your Portfolio Positioned With Enough Global Exposure?

ETF Education Channel

How to Allocate Commodities in Portfolios

Tom LydonApr 26, 2022
2022-04-26

A long-running debate in asset allocation circles is how much of a portfolio an investor should...

Core Strategies Channel

Why ETFs Experience Limit Up/Down Protections

Karrie GordonMay 13, 2022
2022-05-13

In a digital age where information moves in milliseconds and millions of participants can transact...

}
X