It’s exciting when the financial services community comes together to learn from one another. VettaFi hosts several virtual events on a weekly basis with leading asset management companies and practitioners. As one of VettaFi’s Voices, I help moderate these discussions — and I learn a lot, too.
Later today, I will be speaking at the NYSE Annual ETF Industry Summit about how to create meaningful engagement in the digital age of content. I’m honored to be a part of this event and always love being at the historic New York Stock Exchange to celebrate the industry.
It’s been four years since the pandemic began. Given that, you might think fellow advisors no longer want to attend remote webinars. However, VettaFi data suggests otherwise.
Advisors Still Love Webinars
Just under 400 people attended the three-hour Q4 Fixed Income Symposium we hosted in October, and more than 200 people are tuning in to hear from us and industry experts during our one-hour events. Upcoming topics include a focus on actively managed equity, mid-stream energy, options-based strategies, and preparing for portfolios for yearend. Register to join us – for added value, during a VettaFi webinar, advisors can also obtain continuing education credits.
During our virtual events, we ask advisors many questions to help us understand investor’s sentiment toward the topic. In October, we also asked “What is the most effective way for asset managers to keep you informed?.” The top two answers were emails (72%) and webinars (69%).
These ranked significantly higher than whitepapers (39%), websites (33%), videos (23%), social media (5.7%), and wholesaler calls/visits (4.6%). Respondents were able to select all that applied.
VettaFi Voices Bring Outside Perspective
At the NYSE Summit we will likely also discuss how some firms look to collaborate with financial influencers. I am clearly biased, but partnering with a strong third-party firm (particularly one with award-winning ETF analytical expertise) a great alternative to someone with lots of Instagram followers but limited relevant expertise.
In contrast, my colleagues Cinthia Murphy, Kirsten Chang, Roxanna Islam, and I are routinely quoted on TV and in the financial press. Due to our daily commentary on ETF industry developments, we bring credible outside views that help in the education process.
I know the next two months of 2024 will be busy but I’m excited to be a part of a community that learns from one another.
For more news, information, and analysis, visit VettaFi | ETFDB.
