Exchange, the premier financial services conference focused on ETF and wealth professionals, recently announced the launch of its newest onsite experience: “Free Throws for Dough.” This activation will support World Central Kitchen in their mission to be first to the frontlines, providing meals in response to humanitarian, climate, and community crisis.
As a key highlight of the conference’s community-building initiatives, “Free Throws for Dough” combines friendly competition with global purpose. To play, attendees make a direct, tax-deductible donation to WCK. Then, they have 60 seconds to make as many baskets as possible. Anyone who successfully converts five or more shots gains entry into a raffle for premium prizes. It’s all in support of Exchange’s initiative to raise over $15,000 for WCK’s emergency food relief efforts.
VettaFi Voices Throw Down a Free Throw Gauntlet
Todd Rosenbluth, head of research & editorial at VettaFi, and Cinthia Murphy, director of research at VettaFi, are laying down a personal challenge for the industry. “At Exchange, we believe the strength of the financial community is measured by our collective impact,” said Rosenbluth. “Cinthia and I are putting up $500 to match anyone who can beat our scores on the court — all for World Central Kitchen. Capital Group is already in — and don’t expect us to go easy. Let’s see whose jump shot is as good as their asset management skills.”
Shoot for World Central Kitchen's Cause, Win for Your Practice
Of course, the primary goal is supporting WCK’s vital work. However, participants also have the chance to win an array of premium prizes provided by Exchange’s partners. Accordingly, the 2026 raffle prizes include:
- Legends of the Game: A signed Lisa Leslie jersey, courtesy of State Street Investment Management.
- The Ultimate Vegas Getaway: A two-night stay in a Ruby Suite at Virgin Hotels Las Vegas, including a $100 Food & Beverage voucher, donated by Virgin Hotels.
- Future-Ready Tech: A pair of Meta Ray-Ban Smart Glasses, thanks to VettaFi.
- Elite Travel Status: 10 Platinum Level Hilton Memberships, donated by Hilton Hotels.
- A Ring of the Bell: An exclusive NYSE Closing Bell Experience and a signature quarter zip sweatshirt from Intercontinental Exchange (ICE).
- The Sound of Growth: Premium Bluetooth Headphones, donated by Grow-Marketing.
How to Participate and Help World Central Kitchen
The Exchange conference will be held at the Virgin Hotel in Las Vegas from March 15 through March 18. The “Free Throws for Dough” station will be open starting Monday morning (March 16). The hoops will stay open through the end of day on Tuesday. All registered attendees are encouraged to stop by, test their aim, and help drive donations toward World Central Kitchen’s emergency food relief efforts.
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