ETFdb Logo
  • ETF Database
  • Content Hubs
    • Themes
      • Active ETF
      • Alternatives
      • Artificial Intelligence
      • China Insights
      • Core Strategies
      • Crypto
      • Disruptive Technology
      • Energy Infrastructure
      • ETF Building Blocks
      • ETF Investing
      • ETF Strategist
      • Financial Literacy
      • Fixed Income
      • Free Cash Flow
      • Future ETFs
      • Innovative ETFs
      • Institutional Income Strategies
      • Leveraged & Inverse
      • Market Insights
      • Market Outlooks
      • Modern Alpha
      • Nuclear Energy
      • Portfolio Strategies
      • Sector Investing
      • Tax Efficient Income
      • Thematic Investing
    • Asset Class
      • Equity
        • U.S. Equity
        • Int'l Developed
        • Emerging Market Equities
      • Alternatives
        • Gold/Silver/Critical Materials
        • Cryptocurrency
        • Currency
        • Volatility
      • Fixed Income
        • Investment Grade Corporates
        • US Treasuries & TIPS
        • High Yield Corporates
        • Int'l Fixed Income
    • ETF Ecosystem
    • ETFs in Canada
    • Market Outlook
    • Crypto ETF Hub
  • Tools
    • ETF Screener
    • ETF Country Exposure Tool
    • ETF Database Categories
    • Indexes
    • Scenario Analysis
    • Watchlists
    • Head-To-Head ETF Comparison Tool
    • Mutual Fund To ETF Converter
    • ETF Stock Exposure Tool
    • ETF Issuer Fund Flows
  • Research
    • ETF Education
    • Equity Investing
    • Dividend ETFs
    • Leveraged ETFs
    • Inverse ETFs
    • Index Education
    • Index Insights
    • Top ETF Sectors
    • Top ETF Issuers
    • Top ETF Industries
  • Webcasts
  • Sectors
    • Sector Investing Content Hub
    • XLK
    • XLI
    • XLU
    • XLY
    • XLP
    • XLRE
    • Sector Power Rankings
    • XLE
    • XLC
    • XLF
    • XLV
    • XLB
  • Multimedia
    • ETF 360 Video Series
    • ETF of the Week Podcast
    • Gaining Perspective Podcast
    • ETF Prime Podcast
    • Video
  • Company
    • About VettaFi
  • PRO
    • Pro Content
    • Pro Tools
    • Advanced
    • FAQ
    • Free sign up
    • Login
  1. Top Concerns Reshaping Advisor Strategy in 2026
News
Share

Top Concerns Reshaping Advisor Strategy in 2026

Zandile ChiwanzaMay 06, 2026
2026-05-06

Advisors are entering the rest of 2026 with a cautiously constructive outlook, even after a volatile start to the year. According to the Spring 2026 Pulse Survey from InspereX, 70% of financial advisors expect the S&P 500 to gain 5% or more by year-end, with sentiment skewing notably bullish: 31% are calling for mid-single-digit returns, while nearly 38% anticipate gains of 10% or higher. The survey was released on April 29, 2026, and captured insights from 783 financial advisors across independent broker/dealers, RIAs, banks, and regional firms.

That optimism is forming against a still-uneven market backdrop. As of early May, the S&P 500 has traded within a relatively wide range this year, underscoring the push-and-pull between supportive fundamentals and persistent macro uncertainty.

At the same time, advisors are clear-eyed about the risks. Geopolitics has firmly taken the top spot as the primary concern for both advisors and their clients, followed by market volatility and evolving inflation expectations. Notably, inflation has moved back into the top tier of risks, overtaking recession concerns compared to late 2025 survey data.

Geopolitics Moves to the Center of the Conversation

Geopolitical risk is no longer a secondary consideration. It’s front and center in portfolio construction discussions. In the InspereX survey, 43% of advisors flagged geopolitics as a top headwind.

At the same time, advisors are not viewing geopolitics purely through a defensive lens. Notably, 31% see geopolitical tensions as a source of opportunity, reflecting a more nuanced approach to global uncertainty.

Taken together, the data suggests a shift in both mindset and messaging. Advisors are increasingly navigating a market shaped by global conflict, trade realignment, and policy uncertainty — while also identifying pockets of opportunity that don’t fit neatly into traditional asset allocation models.


Content continues below advertisement

RankAdvisor Concerns (Macro Headwinds)Client Concerns
1Geopolitics (43%)Geopolitics (45%)
2Market Volatility (17%)Market Volatility (35%)
3Inflation (16%)Inflation (9%)

Demand for Downside Protection Gains Momentum

As uncertainty persists, advisors are leaning more heavily into strategies designed to manage drawdowns. More than half (54%) of InspereX respondents said they are increasing their use of downside protection.

Importantly, those strategies are not just mitigating risk — they’re helping keep clients invested. Nearly 39% of advisors said downside protection is the key reason assets are staying in the market rather than moving to cash, reinforcing its role as both a portfolio tool and a client retention mechanism.

Investor preferences are moving in the same direction. VettaFi data shows that 66% of investors favor downside protection ETFs over leveraged or inverse strategies, underscoring a clear preference for risk management over return amplification.

At the same time, product innovation is evolving to meet that demand. Laddered outcome strategies — particularly structured protection ETFs — are gaining traction as a way to address path dependency in volatile markets. By spreading exposure across multiple entry points, these strategies aim to smooth outcomes and reduce the timing risk embedded in single-outcome approaches.

See More: April Showers Bring a Deluge of ETF Inflows

Artificial Intelligence Investing Narrative Shifts Toward Execution

While AI remains a key opportunity — cited by 28% of advisors in the InspereX survey — the conversation is becoming more grounded.

Rather than focusing solely on long-term potential, advisors are increasingly looking at where AI is already driving tangible returns. According to VettaFi, that includes the buildout of physical AI — the infrastructure layer powering the technology, such as semiconductors and data centers.

At the same time, the opportunity set is broadening. AI is beginning to influence a wider range of industries through automation, reshoring, and productivity gains. That dispersion is creating a more nuanced landscape where active managers may be better positioned to identify mispricing as the market recalibrates.

A More Tactical Approach Takes Hold

Against this backdrop, advisors are becoming more proactive in both client engagement and portfolio management. The InspereX survey found that 31% are increasing client outreach, while 12% are stepping up tactical rebalancing.

This shift is also reflected in growing interest in active ETFs. Unlike passive strategies, which remain tied to index exposures, active ETFs offer flexibility to adjust positioning as market conditions evolve — an advantage in periods of heightened volatility.

Advisors are also keeping a close eye on macro crosscurrents, including a weakening U.S. dollar and the normalization of monetary policy in Japan. The unwind of the yen carry trade, in particular, is emerging as a potential source of volatility that requires more active oversight than a traditional 60/40 approach.

How Advisors Are Repositioning for 2026

Across these trends, one theme stands out: Adaptability is increasingly central to how advisors build and manage portfolios. Geopolitics is reshaping risk frameworks in real time, downside protection is moving from a tactical tool to a core allocation, and AI is evolving from a thematic story into a more practical, earnings-driven opportunity set.

For advisors, the takeaway is less about finding certainty and more about managing uncertainty. In a market defined by shifting macro regimes and uneven returns, the ability to adjust may prove just as important as diversification itself.

Originally published by Advisor Perspectives

For more news, information, and strategy, visit ETFDB.

» Popular Pages

  • Tickers
  • Articles

Jun 18

S&P 500 Snapshot: Peace Deal Overcomes Fed Jitters

Jun 18

Treasury Yields Snapshot: June 18, 2026

Jun 18

Volatility Protection & Income in a Dynamic Buffered ETF

Jun 18

Covered Call ETFs Have Boomed – But Can They Be More?

Jun 18

Dimensional Consolidates $250B Lineup Into ETF Share Classes

Jun 18

NUKZ Holding Constellation Injects Millions Into Local Economies

Jun 18

What Drives Active ETF Growth? NEOS and Thornburg Weigh In

Jun 18

Capital Rotation: A Breakdown of This Week's Top ETF Flows

Jun 18

iShares Launches New Bitcoin Income ETF 

Jun 18

Kurv Launches SpaceX Enhanced Income ETF

QQQ

Invesco QQQ Trust Series I

VOO

Vanguard S&P 500 ETF

SMH

VanEck Semiconductor ETF

SOXX

iShares Semiconductor ETF

SCHD

Schwab US Dividend Equity ETF...

GLD

SPDR Gold Shares

PPLT

abrdn Physical Platinum...

UFO

Procure Space ETF

SPY

State Street SPDR S&P 500 ETF...

DRAM

Roundhill Memory ETF


Content continues below advertisement

Loading Articles...

Advertisement

Is Your Portfolio Positioned With Enough Global Exposure?

ETF Education Channel

How to Allocate Commodities in Portfolios

Tom LydonApr 26, 2022
2022-04-26

A long-running debate in asset allocation circles is how much of a portfolio an investor should...

Core Strategies Channel

Why ETFs Experience Limit Up/Down Protections

Karrie GordonMay 13, 2022
2022-05-13

In a digital age where information moves in milliseconds and millions of participants can transact...

}
X