Within these roles, Nadig will oversee the research, content and survey work of both brands, with the goal of continuing to build the world’s preeminent ETF research platform for financial advisors, institutions and self-directed investors to research ETFs.
ETF Flows Co-Founder Tom Lydon said Nadig’s addition to the team would strike the ETF and advisor communities as a “big deal”.
“Dave and I have been friends and friendly competitors for 15 years, I have the utmost respect for him and highly value the complementary nature of what he brings to our team,” Lydon said. “With our existing team and brands, we’re building and accelerating the momentum we have going into 2020. Having Dave on-board super charges the possibilities and ways in which we can add value to the financial advisor community.”
“Dave helps us deliver to our audience a greater degree of authority and expertise across the board, thereby delivering more value to our core audience,” noted Tom Hendrickson, ETF Flows Co-Founder.
Nadig comes with 25 years of ETF experience, most recently as Managing Director of ETF.com, where he helped grow the business and provide expert commentary for the past decade. Before that, he managed mutual funds at startup MetaMarkets.com, and was a Managing Director at Barclays Global Investors in the 1990s. He’s widely leveraged by media and institutions as a key expert in the field.
“ETFs have been a transformative technology for all classes of investors,” said Nadig. “But the pace of change isn’t slowing down. The efficiency of ETFs has been a catalyst for changes throughout the ecosystem, from free trading to the rise of robo-advisors. I’m looking forward to helping grow something equally transformative at ETF Trends and ETF Database.”
ETF Trends and ETF Database merged in February 2019 under newly-created ETF Flows LLC, which serves as a holding company for the ETFTrends.com and ETFdb.com brands.
“We focus on delighting our core audience, the financial advisor, and look to provide them what they want, when they want it and how they want it,” added Hendrickson. “In our recent, soon-to-be-released study of financial advisor buying and research preferences, which included nearly 700 respondents, advisors voted clearly that the transition to digital consumption in a multitude of forms, including webcasts, virtual summits, video and interactive tools, is preferred. Advisors told us these types of digital offerings, from trusted third parties, were the go-to means of determining which products to purchase and utilize within their business.”
ETF Database and ETF Trends serve advisors representing $3.5 trillion in assets under management [monthly]. Over 100,000 financial advisors register for their webcasts and virtual investment conferences annually.