The SmartETFs Advertising & Marketing Technology ETF invests in companies that we believe are positioned to benefit from the disruption underway in the advertising and marketing industries.
This includes companies that provide, support, or enable the following: programmatic, targeted, and data driven advertising and advertising related activities. Advertising includes all forms of advertising including digital, print, broadcast and “out of home” media. MRAD also invests in companies that provide, support, or enable increased marketing efficiency and/or personalization. This can include companies that increase the efficiency of the production of marketing materials as well as companies that enhance the customer experience through automation or personalization.
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