This ETF offers unique exposure to a slice of the domestic consumer market, focusing on manufacturers of consumer goods while excluding consumer services. This methodology results in a blend of different sectors, including the heaviest weight to consumer staples (though discretionary firms are also found in IYK). As such, this ETF is probably too finely tuned for long-term investors, but can be a nice tool for those looking to implement a sector rotation strategy or tactical overlay. Like many consumer ETFs, IYK is somewhat lacking in terms of diversification. Though there are more than 100 individual holdings, a few big names (among them PG, KO, PM, and PEP) accounts for a big portion of holdings. Though there are a number of consumer staples ETFs, IYK is the only true consumer goods fund available.