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Recent Content By Cinthia Murphy
How Advisors View Markets Right Now
Thematic Investing Content Hub

VettaFi Sentiment Check: How Advisors View Markets Right Now

Building resilient portfolios in markets delivering mixed messages can be a challenging affair....

Rewriting the Diversification Playbook
ETF Strategist Content Hub

Resilience Meets Fragility: Rewriting the Diversification Playbook

State Street Investment Management recently released its Midyear Outlook, and it captured the...

It’s Nvidia’s World: How Advisors See the Next Phase of AI
Artificial Intelligence Content Hub

It’s Nvidia’s World: How Advisors See the Next Phase of AI

Sometimes it feels like it’s Nvidia’s world, and we are all just living in it. As we brace for...

Navigating the Disconnect of Small-Cap ETFs
Equity ETF Content Hub

Navigating the Small-Cap ETF Disconnect

There has been a visible disparity between the performance of U.S. small-caps and U.S. large-caps...

Dispersion a 2026 Theme in Bond ETFs
News

Beyond the Agg: Dispersion a 2026 Theme in Bond ETFs

In a recent Market Outlook Symposium we hosted at VettaFi, we learned that 2026 has marked the...

Structural Shift or Recency Bias?
Fixed Income Content Hub

Structural Shift or Recency Bias? Decoding Value’s Mixed Signals in 2026

Value investors may be facing a conviction crisis. Despite leading in performance so far in 2026,...

High-Income Gold ETFs Signal Unease
News

High-Income Gold ETFs Signal Unease Beneath Market Surface

The S&P 500 is kicking off the second quarter on a solid note, tallying gains of more than 8%...

Decoding the ETF Paths to Space Investing
Thematic Investing Content Hub

SpaceX & Beyond: Decoding the ETF Paths to Space Investing

One of the hottest themes in investing this year has been Space. Partly due to its tie-in with...

How Equal-Weighting Is Winning
News

How Equal-Weighting Is Winning in a Concentrated Market

Concentration risk has been persistent in the U.S. market in recent years. Narrow leadership in...

Q1 ETF Flows Surge Into a Noisy 2026
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Q1 ETF Flows Surge 50% as Investors Brace for a Noisy 2026

A look at ETF flows for the month of March suggests caution is back in vogue. Fixed income ETFs...

The State of the ETF Industry: 2026 Exchange Edition
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The State of the ETF Industry: 2026 Exchange Edition

In 2026, here’s what we know about the state of the ETF industry: It’s in full growth mode....

The Road to ETF Success
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Exploring the Path to ETF Success

There’s a lot we will be diving into at Exchange next week in Las Vegas. Are you building a...

Choosing Your Route To Energy
Thematic Investing Content Hub

Equity, Oil, or MLPs? Choosing Your Route To Energy

Energy is among the smallest sectors in the S&P 500, representing only about 3.5% of the...

Why Crypto Winter May Be Healthy Reset
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Fundamentals Over Flows: Why Crypto Winter May Be Healthy Reset

The performance of digital assets in recent months, especially bitcoin, has been testing investor...

Talking Thematic Index Innovation With VettaFi’s Edmondson
Thematic Investing Content Hub

Talking Thematic Index Innovation With VettaFi’s Edmondson

Index innovation nowadays isn’t as much about tracking a market as it is about developing what we...

Opportunities & Evolving Solutions in Derivative Income
Thematic Investing Content Hub

Opportunities & Evolving ETF Solutions in Derivative Income

There’s an ongoing shift in how investors access income through ETFs. No longer is sourcing...

Meet These January ETF Newcomers
Thematic Investing Content Hub

Meet Some January ETF Newcomers

January brought an action-packed start to the year. It’s been cold, snowy, and markets have...

Japan Anchors International Equity Comeback
News

From Tactical to Essential: Japan Anchors Intl' Equity Comeback

International equities had a strong 2025, largely anchored on a focus on valuations. Now, as the...

Decoding the Small Cap Bull Case
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Decoding the Bull Case for Small Caps

There’s a lot of buzz about the opportunity in US small cap stocks this year. There’s a...

My Only 2026 Prediction is "All-Weather"
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Move Over, Mercury Retrograde: My Only 2026 Prediction is "All-Weather"

There’s a lot of collective wisdom about the challenge of forecasting markets and the economy....

Small-Caps May be Worth a Steak Dinner
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Are Small-Caps Worth a Steak Dinner?

Coming into 2025, amid a debate about concentration and lofty valuations in the largest of...

Don’t Predict, Prepare for Macro Uncertainty
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Don’t Predict, Prepare for Macro Uncertainty

“Macro is hard.”

ETF Industry's Highest Return Habit is Gratitude
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Gratitude: The ETF Industry's Highest Return Habit

When it comes to financial planning and making investment decisions, it turns out that having a...

From Testing Tech to Embracing Energy
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Sector ETFs Revisited: From Testing Tech to Embracing Energy

As temperatures grow cooler, apparently so does the market’s immediate-term conviction on some of...

Multi-Asset ETFs for the Debasement Trade
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Multi-Asset ETFs for the Debasement Trade

The “debasement trade” has been a persistent investment theme this year as the market...

China ETFs: Winning But Ignored in 2025 
Modern Alpha Content Hub

China ETFs’ Paradox: Winning But Ignored in 2025 

It’s been a good year for international equity ETFs. As a category, broad exposure funds tapping...

Notable ETF Product Innovation
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ETF Product Innovation That Matters

Markets move fast, and in the ETF corner of the world, sometimes it feels like it’s practically...

October Effect and ETF Investors’ Insatiable Appetite for Risk 
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'October Effect' & ETF Investors’ Insatiable Appetite for Risk 

We are all familiar with the so-called October Effect.

Behind the Q4 Healthcare Lead
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New Prescription for Gains: Behind Q4 Healthcare Lead

It’s early days, but the fourth quarter has brought a change in market leadership at the sector...

Different ETF Ways to Ride Outperformance
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Growth's Long Game: Different ETF Ways to Ride Outperformance

The fourth quarter is typically – seasonally – positive for U.S. equities. An ongoing...

Outsmarting Risk With Quantitative ETFs
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It's Not Timing, It's Math: Outsmarting Risk With Quantitative ETFs

There are many ways to navigate market uncertainty, and pursue both upside participation and some...

Time to Revisit the Middle for Midcap Comeback
Thematic Investing Content Hub

The Midcap Comeback? Why It May Be Time to Revisit the Middle

Many have said that midcap stocks are a “sweet spot” of market capitalization. They deliver both...

This ETF Rally May Just Be Getting Started
Thematic Investing Content Hub

A New Gold Rush? This ETF Rally May Just Be Getting Started

What a year it’s been for gold investing!As we approach the end of the third quarter, gold prices...

Investing in Healthcare's Future
Thematic Investing Content Hub

Investing in the Future of Healthcare

Healthcare has been the worst-performing sector in the S&P 500 this year. But when it comes...

Electrification Theme Found on Various ETF Paths
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Different ETF Paths to Electrification Theme

When it comes to thematic investing, there are no right or wrong ways to access a theme. There...

Understanding Nvidia's Earnings & ETF Impact
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Making Sense of Nvidia's Earnings & ETF Impact

Another earnings season is nearing a close, but not before we hear from Nvidia.

More Alternatives ETFs? Yes Please
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More Alternatives ETFs? Yes Please

In a week when we are all eagerly awaiting crucial insight from Jackson Hole — insight, I might...

ETFs Open Door to Once-Inaccessible Private Markets
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ETFs Offer Gateway to Once-Inaccessible Private Markets

Lately it seems as if most roads lead to the democratization of private markets.

The Big New Names in Mortgage-Backed Securities ETFs
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The Big New Names in Mortgage-Backed Securities ETFs

Mortgage-backed securities (MBSs) ETFs have, somewhat quietly, welcomed some big new players in...

3 Sector ETF Types for Concentration Risk Tastes
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3 Sector ETF Types for Different Concentration Risk Tastes

Sector investing has long been a popular approach with many investors, and thanks to ETF product...

Global X PureCap ETFs Challenge Constraints
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Global X PureCap ETFs Challenge Diversification Rule Constraints

Concerns about market concentration across key equity benchmarks, as the biggest companies get...

U.S. Midcap ETFs: Positioned for Opportunity
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U.S. Midcap ETFs: ‘Sweet Spot’ of Opportunity

We’ve been marveling at the performance of U.S. large-cap stocks since that early April low....

Behind Buffer ETFs’ Latest Strategies
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Behind Buffer ETFs’ Latest First-of-a-Kind Strategies

U.S. equity markets are riding high these days, with major indices hitting new record highs on...

Both Disparity & Opportunity in Small-Cap ETFs
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The Disparity & Opportunity in Small-Cap ETFs

It’s true that it’s been a challenging year for U.S. small-cap ETFs. Using the iShares Russell...

Gold Miner ETFs Keep Rallying, But Investor Demand Lags
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Gold Miner ETFs Keep Rallying, But Investor Demand Lags

The burning-hot performance of gold miner stock ETFs this year has been something to watch. The...

Quality Growth ETFs Have Defense-Meets-Offense Appeal
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The Defense-Meets-Offense Appeal of Quality Growth ETFs

Uncertainty remains high and concerns about economic strength remain very real. But calls for a...

Nvidia May Disrupt International Equity ETF Demand
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Will Nvidia Disrupt International Equity ETF Demand?

It’s been a great year for international equity ETF investors. Will it persist after Nvidia Q1...

SSGA's Active Model Rebalance Shows Small Pivot
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SSGA's Active Model Rebalance Shows Small Pivot in Risk Appetite

One day of market action doesn’t make a new trend. But recent price action this week, mixed as it...

Balance Domestic & International Equity Exposure
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The Balancing Act Between Domestic & International Equity Exposure

In equity investing, the ongoing debate this year has been between leaning into domestic bias and...

Managed Futures ETFs Rise to Call for Diversification
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Managed Futures ETFs Rising to Diversification Call

April was volatile and challenging for investors. We wrapped up the month with the S&P 500...

Domestic ETF Bias & Intentional International Exposure
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When Domestic ETF Bias Meets Intentional International Exposure

It’s early days into the earnings season, and FactSet data shows that results reported so far put...

Amid Uncertainty, Defined Outcome ETFs Give Shelter
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Defined Outcome ETFs Offer Shelter Amid Uncertainty

To say uncertainty reigns right now is a massive understatement. To say advisors are finding...

Amid Market Turmoil, Follow These Trends
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3 ETF Demand Trends Amid Market Turmoil

The first quarter of the year is now behind us. The second quarter is already starting off with a...

7 Quotes to Capture the Moment at Exchange
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7 Quotes to Capture the ETF Market's Moment at Exchange

There are many ways to summarize the experience at Exchange after three days of connecting and...

A Dividend Kicker for European Exceptionalism
Modern Alpha Content Hub

European Exceptionalism With a Dividend Kicker

In recent years, U.S. equities sharply outperformed international benchmarks, giving rise to the...

Lessons From PRIV's Debut
News

Lessons From Private Credit ETF PRIV Debut

There’s been a lot of excitement around the recent launch of the market’s first private credit...

How Much Nvidia Is in Your Portfolio?
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How Much Nvidia Do You Actually Own?

More than three quarters of S&P 500 companies have already reported fourth quarter earnings,...

Managing Cash With ETFs or Money Market Funds
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Managing Cash With Money Market Funds vs. ETFs

Money market mutual funds have long been a popular cash management tool for investors looking to...

Rob Arnott: Upsides of Getting Dumped
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Rob Arnott on the Upside of Getting Dumped This Valentine's Day

It’s Valentine’s Day, and if Rob Arnott has it his way, we will all be celebrating the upside of...

HTUS Is a Gem for Equity Diversification
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HTUS: An Alternatives Gem for Equity Diversification

It’s not easy to navigate the alternatives ETF space. But navigate it, we must, in the pursuit of...

Bet on Growth Resurgence, Diversification
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Bet on Rekindled Growth, But Diversification Taking Hold

Investor appetite for growth really is something to behold.

Resolutions: Lose Weight & Allocate to GLP-1 ETFs
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New Year's Resolutions: Lose Weight & Allocate to GLP-1 ETFs

For many of us, a new year often means a new chance to start fresh in our battle with weight....

New Year Market Predictions & ETF Ideas
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Market Predictions & ETF Ideas for a New Year

Every new year brings with it a new opportunity to stop for a moment, take stock of where we...

Prof. Novy-Marx Speaks on Profitability Factor’s Power
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Prof. Novy-Marx on Profitability Factor’s Unique Power

One of the investment themes gaining momentum for 2025 is the return of value investing as a path...

Cautious Bulls See These Equity Plays in 2025
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2 Equity Plays for Cautious Bulls in 2025

There are a lot of conversations taking place these days around market outlooks for 2025. We at...

The Breakthrough Innovation Behind FIRE ETFs
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The Breakthrough Innovation Behind FIRE ETFs

ETF innovation is always exciting. When we look back at a fund like the SPDR Gold Trust (GLD B),...

ETFs for Broadening Artificial Intelligence Reach
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ETFs for Artificial Intelligence's Broadening Reach

Going into Thanksgiving week, we are reassured of two things we already knew about artificial...

How This ETF Delivers Income & Impact for Veterans
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How 1 ETF Delivers Both Income & Impact for Veterans

Investors want income. And many also want to create impact with their investment dollars....

Where ETF Investors Used Their Money on Election Week
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Where ETF Investors Put Money to Work on Election Week

My friend and industry veteran Dave Nadig used to call the exercise of interpreting ETF asset...

Heading Into Election, Check Investment Biases
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Checking Investment Biases Heading Into Election

This month, Goldman Sachs made headlines with a fresh forecast projecting the S&P 500 will...

Gold, Bitcoin & Commodities to the Rescue
News

Hard Assets to the Rescue: Gold, Bitcoin & Commodities

Well-known hedge fund manager Paul Tudor Jones II made social media headlines this past week for...

Hashdex Answers 5 Big Questions About Bitcoin
Crypto Content Hub

5 Big Questions About Bitcoin With Hashdex

It’s been a big year so far for Bitcoin.In the ETF market, Bitcoin ETFs have found strong...

When Options Trading Works According to Plan
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When Options Trading Goes According to Plan

Options-based ETFs are one of the fastest-growing categories in the market today, with product...

Capture More Than Price Gains With Gold ETFs
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Capturing More Than Price Gains With Unique Gold ETFs

Gold has been on a tear. The precious metal has forged multiple new record highs so far this...

Opportunity Clues in These Trend-Following ETFs
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Opportunity Clues in Trend-Following ETFs

The wait is over and the change in rate policy is here. The Federal Reserve delivered a...

What VIX Says About Opportunity in Low Vol ETFs
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What VIX Tells Us About Opportunity in Low Vol ETFs

For a brief moment, volatility picked up in early August and again in early September. We saw...

3 ETF Ways to Access Gold Ahead of Rate Move
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Why Now & How: 3 ETF Ways to Access Gold Ahead of Rate Move

This time of year, according to seasonal trends, is known for the September Effect — a...

The Battle Between Value & Growth
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Berkshire Hathaway vs Nvidia: The Battle Between Value & Growth

This has been an interesting week to try and make sense of the investment opportunity set right...

Understanding Defined Outcome vs Managed Floor ETFs
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Buffer Investing: Understanding Managed Floor vs Defined Outcome ETFs

Managing downside risk in portfolios has been a big theme this year as we navigate uncertainty in...

New Asset Leader for High Yield Bond ETFs
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High Yield Bond ETFs Have New Asset Leader

The U.S. high yield bond ETF category has a new asset leader. The iShares Broad USD High Yield...

Bipartisan Common Ground May Create Opportunities
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Bipartisan Common Ground Could Create Investment Opportunities

It’s been a rocky August so far for U.S. investors. They have been yet again reminded markets don...

Finding the Right Small-Cap ETF for Various Outcomes
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Finding the Right Small-Cap ETF for Different Outcomes

It’s midsummer, and U.S. small-caps have finally showed up in a big way. You could say it’s...

Major Drivers of Active ETF Adoption
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The Drivers of Active ETF Adoption

We’ve been marveling at the traction actively managed ETFs are enjoying this year. As a category,...

Positioning Clues in Congressional ETFs
News

Positioning Clues in Congressional ETFs

Regarding politics, advisors often tell us that they work hard to steer clear of the topic in...

A Midyear Look at ETF Opportunities
News

Midyear ETF Opportunities

It’s midyear outlook season.As we approach the end of June and wrap up the first half of 2024,...

State Street Active ETF Model Rebalance Hints Caution
News

State Street Rebalance of Active ETF Models Hint at Caution

Macro conditions remain a bit of a mixed bag. In the past week alone, the latest read on...

Ideas for Tackling Risk in Hot Growth ETFs
Innovative ETFs Content Hub

Ideas to Tackle Risk in Hot Growth ETFs

Being an equity growth investor has been a rewarding experience in the past year. Whether you’ve...

Finding Opportunity in Unconsidered Healthcare ETFs
News

Finding Opportunity in Unloved Healthcare ETFs

Sometimes it feels like it’s Nvidia’s world and we all just live in it. Why bother with anything...

Behind the Rising Tide in Alternatives ETFs
News

Behind the Rising Tide in Alternatives ETFs

It looks like we are feeling good about markets these days, which are hovering at all-time highs,...

Unique Ideas for Revisiting China ETF Allocations
China Insights Content Hub

Unique Ideas for Revisiting China ETF Allocations

A lot is happening in the China ETF space these days. Product closures, market rallies, and...

ETF Lessons for a New Era
News

ETF Lessons for a New Era

Warren Buffett once famously said: “Someone is sitting in the shade today because someone planted...