This ETF gives investors an option for exposure to small cap Japanese stocks, a targeted asset class that is absent from most portfolios. Some investors see small cap stocks as a better "pure play" on the local economy than large caps that generally derive revenues from a number of different geographic regions. As such, DFJ may be appealing for investors looking to tilt exposure towards Japan, or perhaps as part of a long/short play. This ETF includes hundreds of individual holdings--the vast majority of which most U.S. investors have likely never heard of. Exposure is spread evenly across component companies; DFJ features very little concentration among the largest names. Because this ETF seeks to replicate a dividend-weighted benchmark, it may have appeal for investors seeking to enhance current returns from their equity allocation or simply looking to avoid the potential pitfalls of cap-weighted ETFs. JSC and SCJ are the closest alternatives to this WisdomTree ETF; both of those funds are cheaper but do not offer a dividend-weighted strategy, and thus may be more volatile as well.