This ETF offers a way to access stocks of U.S. companies that have increased dividends consistently over time, focusing in on a select group of companies that have a solid track record as a source of consistent dividends and may offer attractive current yields relative to the broader market. Stocks are selected based on dividend yield and consistent dividend growth, resulting in a portfolio that should exhibit a beta less than 1.0 and offer a much higher distribution yield than broad-based market ETFs such as SPY or IWV. As such PEY may be an attractive option for investors looking to scale back risk while still maintaining exposure to equities, and it may also be effective for investors seeking to enhance current returns from the equity portion of a portfolio in low interest rate environments. There are dozens of ETFs that offer exposure to dividend-paying companies, including products linked to dividend-weighted indexes and benchmarks that employ a wide variety of screens to ensure that component companies offer attractive dividend yields. A comparison of the relevant yield metrics, expenses, and balance of exposure is worthwhile for any investors seeking to implement a dividend-intensive strategy through ETFs. In return for the enhanced current returns and specialized exposure, investors can expect to pay a bit more; PEY is more expensive than cap-weighted ETFs by a material margin.